News 24/7

Victoria Beckham celebrates her 50th: “I’m only just getting started”

Former Spice Girl Victoria Beckham is embracing a birthday milestone with honesty and grace....

News 24/7 Topics

Proud mum Kate Middleton shares new photos of Prince George

Emilio Estevez on ‘The Public’

‘Friends’ NYC pop-up shop planned for 25th anniversary

Ethiopia plants more than 350 million trees in a day to tackle climate change

Spectacular Mount Etna eruption lights up the Italian sky

Meghan Markle guest edits renowned fashion magazine featuring supergroup of leading women

Anne Hathaway opens up on pregnancy struggles

‘Selfless’ dad gives life saving drowning daughters

Prince Charles and the Duchess of Cornwall to visit New Zealand in November

Watch the new Taika Waititi movie trailer ‘JoJo Rabbit’ an anti-hate satire about Hitler

Singer Natalie Imbruglia ‘blessed with miracle’ baby after help from sperm donor and IVF

Congratulations pour in for Boris Johnson

Prince Harry and Jane Goodall embrace with sweet ‘chimp greeting’

Tom Hanks is simply fantastic as Mister Rogers in new movie trailer

French submarine found 50 years after mysteriously disappearing

Leonardo DiCaprio: Russians urge star to #SaveBaikal

Silver Ferns react to incredible Netball World Cup win

Proud mum Kate Middleton shares new photos of Prince George on his sixth birthday

Selma Blair fights on despite latest MS setback

Its claws out for Jennifer Hudson and Taylor Swift in new Cats movie trailer

Ava Phillippe shares touching tribute to mum Reese Witherspoon: ‘She inspires me’

Why Elon Musk wants to hook your brain up to a computer

Emmy Awards 2019: Sophie Turner’s inspiring reaction to nomination

FaceApp challenge: Celebrities reveal what they will look like as seniors

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New media professionals enter the industry with an innate passion for keeping people informed – although most probably don’t realize that keeping people informed is now a 24-hour-a-day, 7-day-a-week commitment.

Once limited by time zones and printing press schedules, reporting has profoundly changed with the onset of digital communication. Most outlets have switched to 24-hour cycles to meet the growing need to deliver the most immediate and compelling news at every hour of every day.

Many of us have woken to breaking news that surfaced while we were capturing some much-needed sleep. The thing is, news never sleeps. Skeleton crews of journalists, editors, copy editors, illustrators, graphic designers, photographers and cameramen all remain on duty after normal business hours at every operating outlet – whether it’s a television station, online outlet, wire bureau or radio station – poised to cover breaking news, even if that breaks at 3:45 a.m.

As public relations professionals, our job, too, is deeply entrenched in the news – in fact, we are often the ones making it. With the 24/7 cycle comes various pros and cons that we, too, must take into consideration as we counsel our clients through breaking moments or even the run-of-the-mill daily dissemination.