News 24/7

Cynthia Nixon Goes on Hunger Strike as she calls for Permanent end to Israel-Hamas Conflict

'Sex and the City' star Cynthia Nixon is on a hunger strike as she calls on President Joe Biden to ask for an Israel-Hamas ceasefire. ...

News 24/7 Topics

World’s happiest country for 2019 revealed

Harry and Meghan pay tribute to Christchurch terror attack victims

Cyclone Idai: Millions in southern Africa left devastated

Emilia Clarke and Duchess Kate unite for common cause

In pictures: A nation in mourning

Dutch tram shooting suspect arrested after three killed

Mosque shootings: Victims’ bodies returned to families

A show of solidarity as New Zealand mourns victims of the mosque shootings

Kia kaha, New Zealand: The world reacts to Christchurch mosque terrorist attack

Mass shooting at mosque in Christchurch: ‘One of New Zealand’s darkest days’

Michelle Williams totally transforms for musical drama ‘Fosse/Verdon’

Climate activist Greta Thunberg nominated for Nobel Peace Prize

Country bans unvaccinated children from school

Amal Clooney looks glamorous in a caped white gown at Buckingham Palace gala evening

Cardinal George Pell sentenced to six years in jail for sexual abuse

Scientists are one step closer to reviving the woolly mammoth

The Royal Family gathers at Westminster Abbey to commemorate Commonwealth Day

10-year-old boy’s adorable letter to Qantas CEO seeking advice on running his own airline

Ethiopian Airlines plane crashes killing 157 onboard

Patricia Arquette sounds off on sexism, ageism and Hollywood stereotypes

Duchess Meghan wants baby to be a feminist

Captain Marvel: Jude Law and Gemma Chan

Olivia Newton-John opens up on her ongoing health battle

Cook Islands may soon no longer exist – at least by that name

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New media professionals enter the industry with an innate passion for keeping people informed – although most probably don’t realize that keeping people informed is now a 24-hour-a-day, 7-day-a-week commitment.

Once limited by time zones and printing press schedules, reporting has profoundly changed with the onset of digital communication. Most outlets have switched to 24-hour cycles to meet the growing need to deliver the most immediate and compelling news at every hour of every day.

Many of us have woken to breaking news that surfaced while we were capturing some much-needed sleep. The thing is, news never sleeps. Skeleton crews of journalists, editors, copy editors, illustrators, graphic designers, photographers and cameramen all remain on duty after normal business hours at every operating outlet – whether it’s a television station, online outlet, wire bureau or radio station – poised to cover breaking news, even if that breaks at 3:45 a.m.

As public relations professionals, our job, too, is deeply entrenched in the news – in fact, we are often the ones making it. With the 24/7 cycle comes various pros and cons that we, too, must take into consideration as we counsel our clients through breaking moments or even the run-of-the-mill daily dissemination.