News 24/7

What is this new Langya virus? Do we need to be worried?

A new virus, Langya henipavirus, is suspected to have caused infections in 35 people in China’s Shandong and Henan provinces. […]...

News 24/7 Topics

The Obamas Reveal How They Kept Their Family Together in the White House

Meghan Markle Wows on First Official Engagement with William, Kate and Harry

Kate Middleton Charms at Children’s Hospital

Emma Thompson’s Fight For Gender Equlity

Five Minutes With: Jennifer Lawrence

Jane Goodall and Helen Clarke Unite For Plastic Bag Ban

Michelle Obama Announces ‘Deeply Personal’ Memoir

Amal Clooney “Blown Away” By Student Protestors

Angelina Jolie Shares Her Key To Happiness

Inside Barack Obama and Prince Harry’s Friendship

Eat Like a Celebrity

“We’ve Got your Backs”: The Obamas Stand By Student Protestors

Reese Witherspoon and Ellen’s Hilarious Battle for Oprah’s Friendship

New Zealand Wins First Two Medals at Winter Olympics

Jacinda Ardern Remembers Christchurch Earthquake 7 Years On

Oprah and the Clooneys Donate to Anti-Gun March

Why are the Duke and Duchess Wearing Hard Hats?

The Queen’s First London Fashion Week Visit

Kate Middleton Advocates Sustainable Fashion

Drew Barrymore Proves She’s Relatable

Kate Middleton Shares Prince George’s Favourite Films

Survivors of Florida Shooting to March on Washington

Kate Middleton Stuns at the British Academy Film Awards

Women Wear Black at the 2018 Baftas

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New media professionals enter the industry with an innate passion for keeping people informed – although most probably don’t realize that keeping people informed is now a 24-hour-a-day, 7-day-a-week commitment.

Once limited by time zones and printing press schedules, reporting has profoundly changed with the onset of digital communication. Most outlets have switched to 24-hour cycles to meet the growing need to deliver the most immediate and compelling news at every hour of every day.

Many of us have woken to breaking news that surfaced while we were capturing some much-needed sleep. The thing is, news never sleeps. Skeleton crews of journalists, editors, copy editors, illustrators, graphic designers, photographers and cameramen all remain on duty after normal business hours at every operating outlet – whether it’s a television station, online outlet, wire bureau or radio station – poised to cover breaking news, even if that breaks at 3:45 a.m.

As public relations professionals, our job, too, is deeply entrenched in the news – in fact, we are often the ones making it. With the 24/7 cycle comes various pros and cons that we, too, must take into consideration as we counsel our clients through breaking moments or even the run-of-the-mill daily dissemination.