Air New Zealand enlists international star power for its new safety video


Air New Zealand safety video
Photo Credit: Air New Zealand/YouTube
Actor Rick Hoffman, who stars in the hit series 'Suits', is set to appear in the new rugby-themed Air New Zealand safety video, which debuts on August 1.

Rick Hoffman, who plays Louis Litt in the show that launched the career of the Duchess of Sussex, then Meghan Markle, continues his role as a lawyer in the rugby-themed video – just in time for the Rugby World Cup.

Hoffman stars alongside several All Blacks, including head coach Steve Hansen and captain Kieran Read, actor Cliff Curtis, former Black Ferns captain Fiao’o Fa’amausili and members of the renowned 1987 All Blacks squad, along with former Wallabies Captain George Gregan.

Hoffman is a fan of both New Zealand and the airline, having first visited in 2017.

He once tweeted that Air NZ was “hands down” and “by far the most accommodating” airline, “with the most human customer service” writing; “Thank you Air New Zealand. I will be your next spokesperson…No…no need to ask…I’ll just be it….nope I insist!!!!”

The airline’s global brand and content marketing manager, Jodi Williams, told Stuff that Hoffman is a perfect fit for the airline’s “tongue-in-cheek safety videos. He was fantastic to have on set and we had so much fun teaching him the ‘Kiwi’ way of doing things”.  

The last Air New Zealand safety video featured local musicians Kings, Randa and Theia rapping about plane safety over beats from Run DMC and Sisters Underground. That video was pulled in January of this year, however.

Behind the scenes look at the new Air New Zealand safety video

The new video will play for the first time on Thursday morning.


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