News 24/7

New Banksy mural depicting tree foliage appears in London

A new artwork by elusive British street artist Banksy has appeared in London, using green paint sprayed across the side of a building to mimic the foliage of a real, heavily pruned tree that stands a few metres in front of it....

News 24/7 Topics

Robert Downey Jr hails ‘moral psychology’ for getting him through darkest days

Try your luck: shop sells still-sealed unwanted Amazon parcels

Scientists tout lab-grown ‘beef rice’ as protein of the future

Alec Baldwin asks judge to dismiss charges in ‘Rust’ shooting

Meghan Markle is Back on Instagram!

Putin warns the West: Russia is ready for nuclear war

Iron Lung Man Dies: Paul Alexander Spent 70 Years Inside Iron Lung

Hollywood spat erupts as Sharon Stone names producer who pressured her to have sex with co-star

LATAM flight ‘drop’: An expert explores what happened and how to keep yourself safe

Christina Applegate opens up about living with multiple sclerosis

At least 50 hurt as flight to Auckland ‘just dropped’ mid-flight

Princess Kate Takes Responsibility for Edited Family Photo

Oscars 2024: ‘Oppenheimer’ takes Best Picture, six other awards

Sharp Silhouettes and Shimmering shine: Best Dressed on the Oscars Red Carpet

New Royal Family Portrait: First picture of Kate since surgery

Is ‘Uber-style’ surge pricing for restaurants on its way?

Jane Seymour determined to fight ‘unseenism’

The Co-Parenting Circle Expands: Dakota Johnson is ‘So Open’ to Becoming a Mum

Man Arrested For Murder of Australian Mum, Samantha Murphy

Helen Mirren, Kylie Minogue, Shania and more honoured with Barbies

Jury finds armorer guilty in fatal ‘Rust’ movie shooting

Uncle of Kate Middleton speaks out about her as he joins ‘Big Brother’

Next in line: the British royal succession explained

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New media professionals enter the industry with an innate passion for keeping people informed – although most probably don’t realize that keeping people informed is now a 24-hour-a-day, 7-day-a-week commitment.

Once limited by time zones and printing press schedules, reporting has profoundly changed with the onset of digital communication. Most outlets have switched to 24-hour cycles to meet the growing need to deliver the most immediate and compelling news at every hour of every day.

Many of us have woken to breaking news that surfaced while we were capturing some much-needed sleep. The thing is, news never sleeps. Skeleton crews of journalists, editors, copy editors, illustrators, graphic designers, photographers and cameramen all remain on duty after normal business hours at every operating outlet – whether it’s a television station, online outlet, wire bureau or radio station – poised to cover breaking news, even if that breaks at 3:45 a.m.

As public relations professionals, our job, too, is deeply entrenched in the news – in fact, we are often the ones making it. With the 24/7 cycle comes various pros and cons that we, too, must take into consideration as we counsel our clients through breaking moments or even the run-of-the-mill daily dissemination.