News 24/7

What is this new Langya virus? Do we need to be worried?

A new virus, Langya henipavirus, is suspected to have caused infections in 35 people in China’s Shandong and Henan provinces. […]...

News 24/7 Topics

Hugh Grant talks money, discipline and what makes a gentleman

Jon Hamm joins ‘The Morning Show’ for season 3

NZ children face a ‘perfect storm’ of dangerous diseases as immunisation rates fall

Matthew McConaughey to play champion football coach in new film

Shannen Doherty thriving despite battling Stage 4 cancer

The Iron Throne up for grabs again in ‘Game of Thrones’ prequel series

Serena Williams to retire from tennis after U.S. Open

Anne Heche remains in coma following fiery crash

John Travolta pays tribute to his ‘dearest’ Olivia Newton-John, as stars share their precious moments

Ashton Kutcher reveals battle with a rare disease

Olivia Newton-John has died aged 73

Jane Fonda thanks Jennifer Lopez for ‘saving her career’

How important is sex to you? Emma Thompson on Sex and Intimacy

Vale Judith Durham, the cuddly Aussie ‘girl-next-door’ whose soaring voice found international fame

Kate Winslet to star in new HBO political thriller series

Brittney Griner’s sentence is in line with Russia’s strict drug penalties – but how long she serves will be decided outside the courtroom

Lady Gaga appears to confirm casting in ‘Joker’ sequel

Topp Twins ‘alive and kicking’ after a ‘hard journey of surgery [and] chemo’

SpaceX debris crashes to Earth onto Australian farm land

Joaquin Phoenix to return as Joker in 2024 sequel

Anthony Hopkins to play Sigmund Freud in new film

‘It brings a tear to my eye’: Brad Pitt hails daughter Shiloh’s epic dance moves

Princess Charlotte makes surprise appearance at Commonwealth Games

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New media professionals enter the industry with an innate passion for keeping people informed – although most probably don’t realize that keeping people informed is now a 24-hour-a-day, 7-day-a-week commitment.

Once limited by time zones and printing press schedules, reporting has profoundly changed with the onset of digital communication. Most outlets have switched to 24-hour cycles to meet the growing need to deliver the most immediate and compelling news at every hour of every day.

Many of us have woken to breaking news that surfaced while we were capturing some much-needed sleep. The thing is, news never sleeps. Skeleton crews of journalists, editors, copy editors, illustrators, graphic designers, photographers and cameramen all remain on duty after normal business hours at every operating outlet – whether it’s a television station, online outlet, wire bureau or radio station – poised to cover breaking news, even if that breaks at 3:45 a.m.

As public relations professionals, our job, too, is deeply entrenched in the news – in fact, we are often the ones making it. With the 24/7 cycle comes various pros and cons that we, too, must take into consideration as we counsel our clients through breaking moments or even the run-of-the-mill daily dissemination.