News 24/7

Mushroom Update: Cause of death confirmed via forensic analysis

Detailed forensic analysis has confirmed that the unfortunate demise of three individuals who succumbed to mushroom poisoning was indeed the cause of their deaths....

News 24/7 Topics

Bruce Willis’ Wife Emma Heming Offers Heartbreaking Update on His Deteriorating Health

Adele Fuels Marriage Speculation in Vegas

Michelle Dockery marries Phoebe Waller-Bridge’s brother Jasper

Striking Hollywood writers reach tentative deal with studios

Fancy a piece of Lake Como real estate? George Clooney’s villa is on the market

King Charles greeted in France with pomp, diplomacy on state visit

Ed Sheeran reveals live album secretly recorded in fans’ living rooms

Kevin Costner’s agents ‘begging’ for him to be written back into Yellowstone

Virtual influencers: meet the AI-generated figures posing as your new online friends

Dozens of nations to sign UN ocean treaty but implementation still awaits

Gisele Bündchen opens up on ‘very tough’ Tom Brady divorce

Shannen Doherty Tearfully Opens Up About Battle with Brain Cancer

Temperatures break records as Australia swelters in spring heat wave

Drew Barrymore to pause show until Hollywood writers’ strike ends

Rolling Stone founder removed from Rock & Roll Hall of Fame board after controversial comments

Princess Charlene returns to South Africa two years after facing life-threatening health issues

Hugh Jackman and Deborra-lee separate after 27 years together

Meghan Markle Embraces Nigerian Heritage and Earns a New Nickname at Invictus Games

Drew Barrymore loses hosting job over strike drama

Amanda Seyfried, Meryl Streep give ‘Mamma Mia! 3’ update

Meghan Mania Takes Centre Stage at the Invictus Games

‘Murder, She Wrote’ getting big screen adaptation

Princess Kate’s day in prison, including drug detection dogs and all

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New media professionals enter the industry with an innate passion for keeping people informed – although most probably don’t realize that keeping people informed is now a 24-hour-a-day, 7-day-a-week commitment.

Once limited by time zones and printing press schedules, reporting has profoundly changed with the onset of digital communication. Most outlets have switched to 24-hour cycles to meet the growing need to deliver the most immediate and compelling news at every hour of every day.

Many of us have woken to breaking news that surfaced while we were capturing some much-needed sleep. The thing is, news never sleeps. Skeleton crews of journalists, editors, copy editors, illustrators, graphic designers, photographers and cameramen all remain on duty after normal business hours at every operating outlet – whether it’s a television station, online outlet, wire bureau or radio station – poised to cover breaking news, even if that breaks at 3:45 a.m.

As public relations professionals, our job, too, is deeply entrenched in the news – in fact, we are often the ones making it. With the 24/7 cycle comes various pros and cons that we, too, must take into consideration as we counsel our clients through breaking moments or even the run-of-the-mill daily dissemination.