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News 24/7

A sisterly bond: Inside the close companionship of the Queen and her sister, Margaret

Queen Elizabeth II was known to be responsible and dutiful, while her younger sister, Princess Margaret was famous for her […]...

News 24/7 Topics

Harrison Ford makes a triumphant return in ‘Indiana Jones and the Dial of Destiny’ trailer

Harry & Meghan drop Netflix Trailer: ‘Hear the story from us’

William and Catherine sit courtside at Celtics-Heat game in Boston

Fleetwood Mac singer-songwriter Christine McVie dies at 79

‘I’ve lost two of my best mates in the space of two months’: Rod Stewart confirms his second brother has died

‘The most excruciating scene ever committed to celluloid’ – Hugh Grant reveals his most hated ‘Love Actually’ moment

Netflix releases gripping trailer for White Island/Whakaari documentary

Elizabeth Debicki ‘shocked’ by the media’s ‘destructive’ treatment of Diana

Will Smith on slapping Chris Rock at Oscars: ‘I lost it’

Picky eaters ‘put off by food’ depending on plate colour

Queen Consort Camilla hosts Royal reception against gender-based violence

Bob Dylan apologises for selling machine-signed art and books

Jennifer Lopez on Ben Affleck romance: ‘A moment in time when I was reunited with the love of my life’

Merriam-Webster releases the 2022 word of the year after web searches soared 1,740%

Photography projects sees thousands go nude at Bondi for skin cancer awareness

Clashes in Shanghai as COVID protests flare across China

‘Fame’ Singer/actor Irene Cara dies aged 63

A very special Teddy’s Bear Picnic: Camilla donates Paddington Bears left for Queen Elizabeth

Dr Feelgood guitarist and ‘Game of Thrones’ star Wilko Johnson dies aged 75

Shooting at US Walmart leaves seven dead

Princess of Wales uses jewellery to honour Princess Diana at historic state banquet

‘Good Night Oppy’ about NASA’s rover mission may make you cry

Elton John ends US leg of farewell tour with celeb-studded show

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The Fold - NZ WordPress Design & Development

New media professionals enter the industry with an innate passion for keeping people informed – although most probably don’t realize that keeping people informed is now a 24-hour-a-day, 7-day-a-week commitment.

Once limited by time zones and printing press schedules, reporting has profoundly changed with the onset of digital communication. Most outlets have switched to 24-hour cycles to meet the growing need to deliver the most immediate and compelling news at every hour of every day.

Many of us have woken to breaking news that surfaced while we were capturing some much-needed sleep. The thing is, news never sleeps. Skeleton crews of journalists, editors, copy editors, illustrators, graphic designers, photographers and cameramen all remain on duty after normal business hours at every operating outlet – whether it’s a television station, online outlet, wire bureau or radio station – poised to cover breaking news, even if that breaks at 3:45 a.m.

As public relations professionals, our job, too, is deeply entrenched in the news – in fact, we are often the ones making it. With the 24/7 cycle comes various pros and cons that we, too, must take into consideration as we counsel our clients through breaking moments or even the run-of-the-mill daily dissemination.