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Six dead after July 4 parade shooting

Following the shooting at Highland Park's Independence Day parade, residents were urged to continue to "shelter in place" as the gunman remains at large....

News 24/7 Topics

Chores fit for a Prince: George helps out on the farm

Free period care products in Queensland schools is just a first step. Remote communities need access to these items as well

‘Unsupported by evidence’: Amber Heard asks judge to throw out defamation verdict

Down the crocod-aisle: Mexican mayor weds alligator to secure abundance

Several dead after shooting at Copenhagen mall

Emma Thompson on filming nude at 62: ‘We aren’t used to seeing untreated bodies on screen’

Baz Luhrmann is turning his 2008 film ‘Australia’ into new TV series

Meghan Markle wants defamation case against her dropped

George Clooney and Julia Roberts make their rom-com return in ‘Ticket To Paradise’ trailer

A Minute With: Chris Pratt, Jack Carr and Constance Wu on ‘The Terminal List’

R. Kelly sentenced to 30 years in prison in sex case

Woody Allen’s next film may be his last: ‘A lot of the thrill is gone’

The witches are back in the first ‘Hocus Pocus 2’ trailer

Five minutes with Dakota Johnson: ‘I always want to push boundaries a little bit’

‘Best sleep in the sky’: AirNZ unveils world’s first sleep pods for Economy passengers

Ghislaine Maxwell sentenced to 20 years in prison

New ‘The Princess’ documentary offers rare insight into the other side of Princess Diana

Ewan McGregor says divorce was like bomb going off in his family

Crown Princess Mary pulls son from school after the academy is rocked with abuse scandal

Russian missiles hit Ukrainian shopping mall with over 1,000 civilians inside

Sarah Jessica Parker says stop viewing her as ‘brave’ for embracing grey hair

U.S Supreme Court overturns the landmark 1973 Roe v. Wade ruling

First official joint portrait of the Duke and Duchess of Cambridge released

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The Fold - NZ WordPress Design & Development

New media professionals enter the industry with an innate passion for keeping people informed – although most probably don’t realize that keeping people informed is now a 24-hour-a-day, 7-day-a-week commitment.

Once limited by time zones and printing press schedules, reporting has profoundly changed with the onset of digital communication. Most outlets have switched to 24-hour cycles to meet the growing need to deliver the most immediate and compelling news at every hour of every day.

Many of us have woken to breaking news that surfaced while we were capturing some much-needed sleep. The thing is, news never sleeps. Skeleton crews of journalists, editors, copy editors, illustrators, graphic designers, photographers and cameramen all remain on duty after normal business hours at every operating outlet – whether it’s a television station, online outlet, wire bureau or radio station – poised to cover breaking news, even if that breaks at 3:45 a.m.

As public relations professionals, our job, too, is deeply entrenched in the news – in fact, we are often the ones making it. With the 24/7 cycle comes various pros and cons that we, too, must take into consideration as we counsel our clients through breaking moments or even the run-of-the-mill daily dissemination.