News 24/7

Jeremy Renner breaks down in tears in first TV interview about snowplow accident

US actor Jeremy Renner says he broke over 30 bones in snowplow accident....

News 24/7 Topics

Tom Hanks and Scarlett Johansson encounter alien life in Wes Anderson’s ‘Asteroid City’

Sam Neill surprises fans by revealing his real name

Julia Louis-Dreyfus launches first podcast featuring ‘candid conversations’ with women over 70

Ed Sheeran opens up about ‘unbreakable bond’ with wife Cherry

Sarah Ferguson’s emotional tribute to Diana: ‘She was so funny – too young to die’

Nashville shooting: 3 children, 3 adults shot dead by ex-student at Tennessee Christian school

Explainer: Why Prince Harry, Elton John and other high-profile figures are suing Associated Newspapers

After Harry’s success, Prince Andrew reportedly planning his own tell-all autobiography

Reese Witherspoon, agent husband make ‘difficult decision to divorce’

Gwyneth Paltrow’s lawyer apologises for being an ‘a**‘ during her ski crash trial

Dramas ‘This is Going to Hurt’, ‘The Responder’ lead BAFTA TV nominations

‘We’re all in’, declares an emotional Albanese as he launches the wording for the Voice referendum

Prince William makes surprise visit to troops in Poland

Mindy Kaling, Bruce Springsteen and Julia Louis-Dreyfus honoured by President Biden

Brian Cox gets into character at the ‘Succession’ final season premiere

Ed Sheeran tears up about wife’s health battle and losing his best friend in new documentary

Gwyneth Paltrow addresses backlash over ‘wellness routine’

‘It can be done. It must be done’: IPCC delivers definitive report on climate change, and where to now

King Charles marks first Mother’s Day without Queen by sharing poignant photo

Sir Elton John and Dolly Parton record new version of iconic song

Actor Sam Neill receiving treatment for blood cancer

Cate Blanchett reflects on the value of awards and her fascination with complicated women

Visitors flock to Bournemouth to see the famous clifftop goats

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New media professionals enter the industry with an innate passion for keeping people informed – although most probably don’t realize that keeping people informed is now a 24-hour-a-day, 7-day-a-week commitment.

Once limited by time zones and printing press schedules, reporting has profoundly changed with the onset of digital communication. Most outlets have switched to 24-hour cycles to meet the growing need to deliver the most immediate and compelling news at every hour of every day.

Many of us have woken to breaking news that surfaced while we were capturing some much-needed sleep. The thing is, news never sleeps. Skeleton crews of journalists, editors, copy editors, illustrators, graphic designers, photographers and cameramen all remain on duty after normal business hours at every operating outlet – whether it’s a television station, online outlet, wire bureau or radio station – poised to cover breaking news, even if that breaks at 3:45 a.m.

As public relations professionals, our job, too, is deeply entrenched in the news – in fact, we are often the ones making it. With the 24/7 cycle comes various pros and cons that we, too, must take into consideration as we counsel our clients through breaking moments or even the run-of-the-mill daily dissemination.