News 24/7

Merry Christmas from the Wales!

The Prince and Princess of Wales have release their Christmas card for 2023. ...

News 24/7 Topics

Oprah Unveils Secrets to Remarkable Physical Transformation

Bruce Willis Sad Update: ‘Not Sure’ How Much Time he Has Left

Michael Buble broke Christmas collaboration rule for this legendary artist

Shannen Doherty’s Husband’s Shocking Betrayal Before Her Cancer Surgery

Angelina Jolie has ‘lost ability to live and travel as freely’ amid Brad Pitt divorce

Taylor Swift named Time’s ‘Person of the Year’

The Princess of Wales Dazzles at Buckingham Palace

Sarah, Duchess of York, Continues the late Queen’s Corgi Ritual

Julia Roberts reveals ‘simple rules’ for her teenage kids

Turns Out Victoria Isn’t the Only Beckham with Musical Talent

‘Terrorist attack’ near Eiffel Tower leaves tourist dead and two hurt

Cher insists she’s not a diva: ‘That behaviour does not make sense to me’

Princess Kate Puts ‘Racist’ Remarks Behind her as she Attends the Royal Variety Performance

Julia Roberts Stars in Obama Produced Netflix Thriller: “Leave The World Behind”

Shane MacGowan, hard-drinking poet of The Pogues, dies at 65

Henry Kissinger, American diplomat and Nobel winner, dead at 100

Cynthia Nixon Goes on Hunger Strike as she calls for Permanent end to Israel-Hamas Conflict

Linda Evangelista is Disinterested in Dating: ‘Don’t Want to Hear Somebody Breathing’

Selma Blair Confronts Gender Bias in Multiple Sclerosis Diagnosis

Elle Macpherson reveals why she decided to go sober

NZ’s new government sworn in, parliament expected to open next week

‘I dreamt we came home’ says Israeli girl released from Gaza

Oscar Pistorius, track star turned murderer, granted parole

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New media professionals enter the industry with an innate passion for keeping people informed – although most probably don’t realize that keeping people informed is now a 24-hour-a-day, 7-day-a-week commitment.

Once limited by time zones and printing press schedules, reporting has profoundly changed with the onset of digital communication. Most outlets have switched to 24-hour cycles to meet the growing need to deliver the most immediate and compelling news at every hour of every day.

Many of us have woken to breaking news that surfaced while we were capturing some much-needed sleep. The thing is, news never sleeps. Skeleton crews of journalists, editors, copy editors, illustrators, graphic designers, photographers and cameramen all remain on duty after normal business hours at every operating outlet – whether it’s a television station, online outlet, wire bureau or radio station – poised to cover breaking news, even if that breaks at 3:45 a.m.

As public relations professionals, our job, too, is deeply entrenched in the news – in fact, we are often the ones making it. With the 24/7 cycle comes various pros and cons that we, too, must take into consideration as we counsel our clients through breaking moments or even the run-of-the-mill daily dissemination.