News 24/7

‘Little kids who were still sleeping’ – Thailand mourns 36 victims of mass killing

Pink and white coffins adorned with gold and bearing the bodies of the 22 children killed in a gun and knife rampage in Thailand were loaded onto a truck late on Thursday and driven away in the darkness....

News 24/7 Topics

Meghan Hops Aboard as Royal Favourite

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Leonardo DiCaprio Brings Light to Hard-to-Reach Places

Prince Carl Philip and Princess Sofia Have Made Their Instagram Account Public

Sunsmart and Stylish: The Queen Rocks Sunglasses at Palace Garden Party

Charlize Theron Receives a Special Award

Meghan Markle’s Coat of Arms Unveiled

Amal Clooney helps Meghan Markle adjust to life in UK

Inside MiNDFOOD July 2018

Princess Eugenie: “I could be a comedian”

Five minutes with Jodie Foster

Serena Williams Wins in French Open

Cornelia Frances Loses Her Battle With Cancer

Kate Middleton Once Again Proves She’s a Woman of the People in a £39.99 Zara Dress

Abortion referendum: more rights for women in Ireland

5 Things You Didn’t Know About Marion Cotillard

Who Wore It Better? Meghan Markle v Jennifer Lopez

Michelle Obama Shares Intimate Moments From Her Life

Princesses Eugenie and Beatrice Celebrate at Award Ceremony

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New media professionals enter the industry with an innate passion for keeping people informed – although most probably don’t realize that keeping people informed is now a 24-hour-a-day, 7-day-a-week commitment.

Once limited by time zones and printing press schedules, reporting has profoundly changed with the onset of digital communication. Most outlets have switched to 24-hour cycles to meet the growing need to deliver the most immediate and compelling news at every hour of every day.

Many of us have woken to breaking news that surfaced while we were capturing some much-needed sleep. The thing is, news never sleeps. Skeleton crews of journalists, editors, copy editors, illustrators, graphic designers, photographers and cameramen all remain on duty after normal business hours at every operating outlet – whether it’s a television station, online outlet, wire bureau or radio station – poised to cover breaking news, even if that breaks at 3:45 a.m.

As public relations professionals, our job, too, is deeply entrenched in the news – in fact, we are often the ones making it. With the 24/7 cycle comes various pros and cons that we, too, must take into consideration as we counsel our clients through breaking moments or even the run-of-the-mill daily dissemination.