News 24/7

Adele put on voice rest after struggling to hit notes during Vegas residency

Adele has been put on voice rest after struggling to hit certain notes during her Las Vegas residency....

News 24/7 Topics

How a trillion trees could save the planet

California earthquake could have been as devastating as Christchurch 2011

These stunning new cast photos will get you hyped for ‘The Lion King’

One dead after volcano erupts on popular Italian tourist island Stromboli

Kate Middleton wows at Wimbledon in white Suzannah dress

‘Spider-man’ stars use their power for good during visit to children’s hospital

Japan resumes commercial whaling for first time in decades

Meghan Markle receives the cutest gifts for baby Archie at baseball game in London

Jacinda Ardern sends heartfelt letter to daughter of man dying of cancer

Watch Kristen Stewart in the new female-powered Charlie’s Angels trailer

The worst wildfires in 20 years rage in Spain as European heatwave intensifies

Meet the half-tonne birds that lived alongside early humans

Kate Middleton is all smiles at photography workshop

Judi Dench opens up about her fight with macular degeneration

Madeleine McCann: Police ‘closing in’ on prime suspect

Stunning meteor lights up sky above Queensland

Meet the new winner of the World’s Ugliest Dog Contest – Scamp The Tramp

Norwegian island wants to abolish time in a world first

Chris Hemsworth on prioritising family at home in Australia

Wife shares story of emotional goodbye to husband before his lethal injection, as Victoria assisted dying laws come into effect

Travelling to Europe? Be sure your measles vaccination is up to date

Confronting image of melting sea ice in Greenland shows dogs walking on water

Harry and Meghan share adorable Father’s Day photo of baby Archie

Slam – the Australian movie that has broken the mould

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New media professionals enter the industry with an innate passion for keeping people informed – although most probably don’t realize that keeping people informed is now a 24-hour-a-day, 7-day-a-week commitment.

Once limited by time zones and printing press schedules, reporting has profoundly changed with the onset of digital communication. Most outlets have switched to 24-hour cycles to meet the growing need to deliver the most immediate and compelling news at every hour of every day.

Many of us have woken to breaking news that surfaced while we were capturing some much-needed sleep. The thing is, news never sleeps. Skeleton crews of journalists, editors, copy editors, illustrators, graphic designers, photographers and cameramen all remain on duty after normal business hours at every operating outlet – whether it’s a television station, online outlet, wire bureau or radio station – poised to cover breaking news, even if that breaks at 3:45 a.m.

As public relations professionals, our job, too, is deeply entrenched in the news – in fact, we are often the ones making it. With the 24/7 cycle comes various pros and cons that we, too, must take into consideration as we counsel our clients through breaking moments or even the run-of-the-mill daily dissemination.