News 24/7

Cynthia Nixon Goes on Hunger Strike as she calls for Permanent end to Israel-Hamas Conflict

'Sex and the City' star Cynthia Nixon is on a hunger strike as she calls on President Joe Biden to ask for an Israel-Hamas ceasefire. ...

News 24/7 Topics

Five minutes with Idris Elba

Watch the trailer: ‘If Beale Street Could Talk’

Royal Family celebrate the 50th anniversary of the Investiture of Prince Charles

Luke Perry, star in ‘Beverly Hills 90210’ and ‘Riverdale’, dies after suffering massive stroke

Michael J. Fox shares emotional details on spinal cord health battle

Flight MH370 five years on: a wife’s plea to keep searching

Only these 6 countries have equal rights for men and women, World Bank finds

George Clooney talks catch-22’s, success, and making his own luck

‘Broody’ for baby number four? Duchess of Cambridge makes surprise confession in Northern Ireland

Riverdale star Luke Perry suffers massive stroke

Is Ed Sheeran married? Singer reportedly wed Cherry Seaborn in December

Iceberg double the size of New York City set to break away from Antarctica

Selma Blair opens up on Multiple Sclerosis diagnosis, crying tears of ‘relief’

Five Minutes with Brie Larson

Emma Thompson pens blunt letter detailing why she won’t work with disgraced film executive

Duchess Meghan and Prince Harry make their mark on Morocco

‘You’re a monster’: Cardinal George Pell found guilty of child sex abuse

Mystery surrounds dead humpback whale discovered in Amazon rainforest

Oscars 2019: All the major winners

Glenn Close and adorable doggy date steal the show at Spirit Awards

The Duke and Duchess of Sussex arrive in Morocco for last royal tour before baby is born

Australian firefighter’s emotional plea before euthanasia

Inside the $148,000 Oscars gift bags: Cannabis, a luxury cruise and more

Love is in the Air all over Australia

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New media professionals enter the industry with an innate passion for keeping people informed – although most probably don’t realize that keeping people informed is now a 24-hour-a-day, 7-day-a-week commitment.

Once limited by time zones and printing press schedules, reporting has profoundly changed with the onset of digital communication. Most outlets have switched to 24-hour cycles to meet the growing need to deliver the most immediate and compelling news at every hour of every day.

Many of us have woken to breaking news that surfaced while we were capturing some much-needed sleep. The thing is, news never sleeps. Skeleton crews of journalists, editors, copy editors, illustrators, graphic designers, photographers and cameramen all remain on duty after normal business hours at every operating outlet – whether it’s a television station, online outlet, wire bureau or radio station – poised to cover breaking news, even if that breaks at 3:45 a.m.

As public relations professionals, our job, too, is deeply entrenched in the news – in fact, we are often the ones making it. With the 24/7 cycle comes various pros and cons that we, too, must take into consideration as we counsel our clients through breaking moments or even the run-of-the-mill daily dissemination.