News 24/7

Catherine, Princess of Wales ‘always laughs’ looking back at engagement pictures

Catherine, Princess of Wales has admitted she always has a giggle when she looks back at her engagement pictures. ...

News 24/7 Topics

The Royals Visit New Zealand

UK stops flights to Egypt resort town as bomb fears surface

What Makes Me Happy

The Bond Women

5 Minutes With: Bradley Cooper

Russian airline blames ‘external influence’ for crash

Russian airliner crash: Latest findings reveal plane ‘disintegrated at high altitude’

Sonny Bill awards his medal to young fan

Kate Winslet: Red Carpet Style

Can’t Stand The Rain

5 Minutes With: Claire Danes

Back to the Future – today!

Rescued Squirrel settles in just fine

5 minutes with: Johnny Depp

Five minutes with: Joel Edgerton

5 Minutes with: Anne Hathaway

Always Mr Nice Guy

This funny bunny’s love of raspberries is the cutest thing ever!

MiNDFOOD Interview: Jessica Chastain

“Rocksy” racoon’s clever way of asking for more when cat food runs out

Seal rides on the back of a whale

Baby bears try to navigate backyard hammock

Dog sets world record for most balls caught with paws

The Two Sirs

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New media professionals enter the industry with an innate passion for keeping people informed – although most probably don’t realize that keeping people informed is now a 24-hour-a-day, 7-day-a-week commitment.

Once limited by time zones and printing press schedules, reporting has profoundly changed with the onset of digital communication. Most outlets have switched to 24-hour cycles to meet the growing need to deliver the most immediate and compelling news at every hour of every day.

Many of us have woken to breaking news that surfaced while we were capturing some much-needed sleep. The thing is, news never sleeps. Skeleton crews of journalists, editors, copy editors, illustrators, graphic designers, photographers and cameramen all remain on duty after normal business hours at every operating outlet – whether it’s a television station, online outlet, wire bureau or radio station – poised to cover breaking news, even if that breaks at 3:45 a.m.

As public relations professionals, our job, too, is deeply entrenched in the news – in fact, we are often the ones making it. With the 24/7 cycle comes various pros and cons that we, too, must take into consideration as we counsel our clients through breaking moments or even the run-of-the-mill daily dissemination.