News 24/7

Barcelona’s Sagrada Familia will finally be completed in 2026

More than 140 years after construction began, Antoni Gaudí’s famous basilica has a new completion date of 2026....

News 24/7 Topics

Obama and the Dalai Lama Unite For World Peace

Australia’s Word Of The Year Announced

Prince Harry and Meghan Markle visit World Aids Day Fair

What Does Prince George Want for Christmas?

Should These Words Go In The Dictionary?

Is Prince William’s Response To Harry’s Engagement The Best Thing Ever?

MiNDFOOD Exclusive: Sex and the City’s Kristin Davis

North Korea Missile Can Now Reach NZ and Washington DC

Royal Update: Wedding Details Announced And Markle To Become British Citizen

Kate And William ‘Absolutely Thrilled’ At Wedding Announcement

‘He Got On One Knee’: Meghan Markle and Prince Harry Describe Proposal

Future Looks Bleak For World’s Rarest Penguin

Congratulations Prince Harry and Meghan Markle

Buckingham Palace Steps In

Violent Flash Flood Sweeps Through Roxburgh, Otago

Victoria To Legalise Euthanasia

Five Minutes With: Margot Robbie On Her New Film ‘I, Tonya’

Butcher of Bosnia Jailed For Life

Kate Middleton Goes On Offroading Adventure

Five Minutes With: Margot Robbie

Seventies’ Icon David Cassidy Dies

The End Of An Era: Mugabe Resigns

Are Airless Bike Tires The Next Big Thing?

Five Minutes With: Jessica Biel

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New media professionals enter the industry with an innate passion for keeping people informed – although most probably don’t realize that keeping people informed is now a 24-hour-a-day, 7-day-a-week commitment.

Once limited by time zones and printing press schedules, reporting has profoundly changed with the onset of digital communication. Most outlets have switched to 24-hour cycles to meet the growing need to deliver the most immediate and compelling news at every hour of every day.

Many of us have woken to breaking news that surfaced while we were capturing some much-needed sleep. The thing is, news never sleeps. Skeleton crews of journalists, editors, copy editors, illustrators, graphic designers, photographers and cameramen all remain on duty after normal business hours at every operating outlet – whether it’s a television station, online outlet, wire bureau or radio station – poised to cover breaking news, even if that breaks at 3:45 a.m.

As public relations professionals, our job, too, is deeply entrenched in the news – in fact, we are often the ones making it. With the 24/7 cycle comes various pros and cons that we, too, must take into consideration as we counsel our clients through breaking moments or even the run-of-the-mill daily dissemination.