News 24/7

Barcelona’s Sagrada Familia will finally be completed in 2026

More than 140 years after construction began, Antoni Gaudí’s famous basilica has a new completion date of 2026....

News 24/7 Topics

Air New Zealand Wine Awards 2017

Greenpeace Campaigns for Sanctuary

Trump’s Transgender Ban Blocked

Motorbike Drone Fighting Street Crime

Will NZ Get a Sugar Tax?

ISIS Threatens Prince George

The Price of Happiness

Exclusive: Maggie Gyllenhaal on Her New TV Show

The Word on Weinstein from Hollywood’s Own

Hollywood Heavyweights On Harvey

Trump Declares National Health Emergency

Jacinda Ardern is officially New Zealand’s Prime Minister

The Man Elvis Called ‘The Real King of Rock n Roll’ Has Died

Prince Harry Charms Denmark’s Queen

Is American Airlines Racist?

Lighting the Torch

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EXCLUSIVE: Clooney on Weinstein: ‘Two things have to come out of this.’

Are You The Royal Families’ Next Intern? Apply now.

Elizabeth Hurley’s Health Tips

United Nations Day

Kea Wins NZ Bird of the Year

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New media professionals enter the industry with an innate passion for keeping people informed – although most probably don’t realize that keeping people informed is now a 24-hour-a-day, 7-day-a-week commitment.

Once limited by time zones and printing press schedules, reporting has profoundly changed with the onset of digital communication. Most outlets have switched to 24-hour cycles to meet the growing need to deliver the most immediate and compelling news at every hour of every day.

Many of us have woken to breaking news that surfaced while we were capturing some much-needed sleep. The thing is, news never sleeps. Skeleton crews of journalists, editors, copy editors, illustrators, graphic designers, photographers and cameramen all remain on duty after normal business hours at every operating outlet – whether it’s a television station, online outlet, wire bureau or radio station – poised to cover breaking news, even if that breaks at 3:45 a.m.

As public relations professionals, our job, too, is deeply entrenched in the news – in fact, we are often the ones making it. With the 24/7 cycle comes various pros and cons that we, too, must take into consideration as we counsel our clients through breaking moments or even the run-of-the-mill daily dissemination.