News 24/7

The tale of two brothers: Princes William and Harry celebrate across the Atlantic

While the Prince and Princess of Wales hosted the Diplomatic Reception at Buckingham Palace with his father, King Charles, the Prince's younger brother Harry was in New York City with his wife, Meghan, receiving an 'anti-racism' award. ...

News 24/7 Topics

Deaths in Kolkata flyover collapse turn attention to construction industry

Emily Blunt: Our Favourite Red Carpet Looks

Clinton condemns Trump proposal to ‘punish’ women who have abortions

Five minutes with: Nadia Comăneci

Pakistani security arrests Easter Sunday attack suspects

Ancient city of Palmyra recaptured from ISIS

Five minutes with Amy Adams

Movies to watch this Long-Weekend

5 minutes with: Charlotte Rampling

Belgium reels after terror attacks leave more than 30 dead

Uproar at call for female tennis players to be paid less than male counterparts

New era in Cuba-US relations marked by Obama visit

Five minutes with: Dakota Johnson

United Kingdom slaps tax on sugary drinks

Watson gives zero cares about being called ‘feminazi’

Google to begin mapping Zika virus across the world

Five minutes with: Sally Field

Russia orders surprise withdrawal from Syria

Five Minutes With: Christian Bale

Sharapova took drug for years longer than normal course

Five Minutes With: Naomie Harris

Five Minutes With: Ralph Fiennes

Paying for the Brazilian mining catastrophe

Former US First Lady Nancy Reagan dies

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New media professionals enter the industry with an innate passion for keeping people informed – although most probably don’t realize that keeping people informed is now a 24-hour-a-day, 7-day-a-week commitment.

Once limited by time zones and printing press schedules, reporting has profoundly changed with the onset of digital communication. Most outlets have switched to 24-hour cycles to meet the growing need to deliver the most immediate and compelling news at every hour of every day.

Many of us have woken to breaking news that surfaced while we were capturing some much-needed sleep. The thing is, news never sleeps. Skeleton crews of journalists, editors, copy editors, illustrators, graphic designers, photographers and cameramen all remain on duty after normal business hours at every operating outlet – whether it’s a television station, online outlet, wire bureau or radio station – poised to cover breaking news, even if that breaks at 3:45 a.m.

As public relations professionals, our job, too, is deeply entrenched in the news – in fact, we are often the ones making it. With the 24/7 cycle comes various pros and cons that we, too, must take into consideration as we counsel our clients through breaking moments or even the run-of-the-mill daily dissemination.