News 24/7

Jane Fonda thanks Jennifer Lopez for ‘saving her career’

She's had an extraordinary career as an activist, actress and fitness guru, but Jane Fonda credits Jennifer Lopez with resurrecting her career after she went 15 years without landing a role....

News 24/7 Topics

Avatar wins best film

Hollywood no longer an “original idea town”

Under the Spotlight: Emily Blunt

Bullock steals show

Americans would prefer Clint to Clooney as co-star

Sandra Bullock 2009’s top star

Racial tokenism: What happened to Miranda in the ‘Sex and the City’ reboot?

Show More Arrow

BECOME A MiNDFOOD SUBSCRIBER TODAY

Let us keep you up to date with our weekly MiNDFOOD e-newsletters which include the weekly menu plan, health and news updates or tempt your taste buds with the MiNDFOOD Daily Recipe.

New media professionals enter the industry with an innate passion for keeping people informed – although most probably don’t realize that keeping people informed is now a 24-hour-a-day, 7-day-a-week commitment.

Once limited by time zones and printing press schedules, reporting has profoundly changed with the onset of digital communication. Most outlets have switched to 24-hour cycles to meet the growing need to deliver the most immediate and compelling news at every hour of every day.

Many of us have woken to breaking news that surfaced while we were capturing some much-needed sleep. The thing is, news never sleeps. Skeleton crews of journalists, editors, copy editors, illustrators, graphic designers, photographers and cameramen all remain on duty after normal business hours at every operating outlet – whether it’s a television station, online outlet, wire bureau or radio station – poised to cover breaking news, even if that breaks at 3:45 a.m.

As public relations professionals, our job, too, is deeply entrenched in the news – in fact, we are often the ones making it. With the 24/7 cycle comes various pros and cons that we, too, must take into consideration as we counsel our clients through breaking moments or even the run-of-the-mill daily dissemination.