News 24/7

Barcelona’s Sagrada Familia will finally be completed in 2026

More than 140 years after construction began, Antoni Gaudí’s famous basilica has a new completion date of 2026....

News 24/7 Topics

US Bombers on 24 Hour Watch Over North Korea

‘Against the American Creed’: George Bush Disavows Trump

Meghan Markle Has Tea With The Queen

Breaking: Labour x NZ First Coalition Details Announced

Breaking: Winston Peters Announces Government Decision

Leonardo DiCaprio Goes Meat-Free for the Environment

Jennifer Aniston Donates $1m to Hurricane Recovery

Quebec’s New Law Could Increase Hate Crimes Against Muslims

‘I am not a chef’: Nigella Lawson Opens Up About Flaws

Breaking: Decision Made on Trump’s Third Travel Ban

International Day for the Eradication of Poverty

Dancing Duchess Shrugs Off Morning Sickness

Tragedy in Vietnam

Five Minutes With: Idris Elba and Kate Winslet From The Mountain Between Us

Kate Winslet didn’t thank Weinstein intentionally

Has Meghan Markel Quit ‘Suits’ Because of Engagement?

Prince William remembers NZ soldiers on battle centenary

Obama Returning to Campaign Trail

Nearly 200 Missing After California Fires

The North Korea Hack

Exposed: more stars condemn Weinstein

Kate Middleton Returns To The Public Eye For Mental Health

California Reeling From Deadly Wildfire

Judi Dench and Meryl Streep denounce Harvey Weinsten

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New media professionals enter the industry with an innate passion for keeping people informed – although most probably don’t realize that keeping people informed is now a 24-hour-a-day, 7-day-a-week commitment.

Once limited by time zones and printing press schedules, reporting has profoundly changed with the onset of digital communication. Most outlets have switched to 24-hour cycles to meet the growing need to deliver the most immediate and compelling news at every hour of every day.

Many of us have woken to breaking news that surfaced while we were capturing some much-needed sleep. The thing is, news never sleeps. Skeleton crews of journalists, editors, copy editors, illustrators, graphic designers, photographers and cameramen all remain on duty after normal business hours at every operating outlet – whether it’s a television station, online outlet, wire bureau or radio station – poised to cover breaking news, even if that breaks at 3:45 a.m.

As public relations professionals, our job, too, is deeply entrenched in the news – in fact, we are often the ones making it. With the 24/7 cycle comes various pros and cons that we, too, must take into consideration as we counsel our clients through breaking moments or even the run-of-the-mill daily dissemination.