News 24/7

The tale of two brothers: Princes William and Harry celebrate across the Atlantic

While the Prince and Princess of Wales hosted the Diplomatic Reception at Buckingham Palace with his father, King Charles, the Prince's younger brother Harry was in New York City with his wife, Meghan, receiving an 'anti-racism' award. ...

News 24/7 Topics

Attack on Florida nightclub is worst shooting in US history

Attack on police van kills 11, injures 36

Stanford sexual assault: father sparks outrage by defending son

Game for Anything: Five Minutes with Emilia Clarke

Louvre threatened by floods, to close

MPs among dead in Mogadishu hotel attack

Queen Elizabeth and her dogs grace the cover of Vanity Fair

Crocodile attack woman was celebrating friend’s recovery

Japan on alert for North Korean ballistic missile test

Five Minutes With: Russell Crowe

Hundreds feared drowned in Mediterranean Sea

Five Minutes With: Anthony Hopkins

Austria narrowly misses voting in extreme right president

Trapped drivers rescued after frightening ordeal

Submarine to be used in EgyptAir search

George Clooney on making fun of himself, fashion sense and life with Amal

Confusion over EgyptAir wreckage

Kidnapped school girl found safe in Nigeria

April seventh month in a row to break global temperature record

Ministers ‘never to remain silent again’ on sexual harassment

Five Minutes With: Damian Lewis

Impeachment trial a ‘farce and sabotage’

Brazilian president faces impeachment trial

Obama to become first sitting president to visit Hiroshima

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New media professionals enter the industry with an innate passion for keeping people informed – although most probably don’t realize that keeping people informed is now a 24-hour-a-day, 7-day-a-week commitment.

Once limited by time zones and printing press schedules, reporting has profoundly changed with the onset of digital communication. Most outlets have switched to 24-hour cycles to meet the growing need to deliver the most immediate and compelling news at every hour of every day.

Many of us have woken to breaking news that surfaced while we were capturing some much-needed sleep. The thing is, news never sleeps. Skeleton crews of journalists, editors, copy editors, illustrators, graphic designers, photographers and cameramen all remain on duty after normal business hours at every operating outlet – whether it’s a television station, online outlet, wire bureau or radio station – poised to cover breaking news, even if that breaks at 3:45 a.m.

As public relations professionals, our job, too, is deeply entrenched in the news – in fact, we are often the ones making it. With the 24/7 cycle comes various pros and cons that we, too, must take into consideration as we counsel our clients through breaking moments or even the run-of-the-mill daily dissemination.