News 24/7

Bondi Junction attack victims: What we know

Three victims have been identified so far....

News 24/7 Topics

Swedish King Carl XVI Gustaf removes five grandchildren from royal house

How green tea could boost the effectiveness of antibiotics

James Middleton confirms engagement to Alizee Thevenet

Breast cancer sufferer Olivia Newton-John: ‘I’m feeling fantastic’

‘I was crushed’: Terri Irwin recalls first time she met late husband Steve

Stage flight: How Cirque du Soleil founder Guy Laliberte launched himself into space

Pterosaur discovery: New winged dinosaur fossils found in Australia

Harry and Meghan in Africa: Our top five moments from the Royal Tour

Gwyneth Paltrow: I think I’m a good boss

Indonesia to charge tourists A$1400 to visit Komodo Island

Five minutes with: Renee Zellweger

The Keeper: A love story that shines a light on post-war tensions and forgiveness

Meghan Markle launches legal action against British tabloid

Helen Mirren: No such thing as binary sexuality

Stars get the giggles as Angelina Jolie falls for bunny-ears photoshoot prank

Reese Witherspoon shows us how to be a cool mum with TikTok moves

Heartburn drug recalled globally over cancer fears: All you need to know

Meghan Markle delights young Malawian women on surprise Skype call

Indonesian Designer Takes Out Top Award at the World of Wearable Art Awards

Prince Harry follows in his mother’s footsteps

Menopausal night sweats linked to cognitive dysfunction – study

In pictures: George and Amal Clooney celebrate five years of marriage

Michelle Obama Praises Meghan Markle for Being “An Inspiration to So Many”

Prince William and Kate christen polar research ship Sir David Attenborough

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New media professionals enter the industry with an innate passion for keeping people informed – although most probably don’t realize that keeping people informed is now a 24-hour-a-day, 7-day-a-week commitment.

Once limited by time zones and printing press schedules, reporting has profoundly changed with the onset of digital communication. Most outlets have switched to 24-hour cycles to meet the growing need to deliver the most immediate and compelling news at every hour of every day.

Many of us have woken to breaking news that surfaced while we were capturing some much-needed sleep. The thing is, news never sleeps. Skeleton crews of journalists, editors, copy editors, illustrators, graphic designers, photographers and cameramen all remain on duty after normal business hours at every operating outlet – whether it’s a television station, online outlet, wire bureau or radio station – poised to cover breaking news, even if that breaks at 3:45 a.m.

As public relations professionals, our job, too, is deeply entrenched in the news – in fact, we are often the ones making it. With the 24/7 cycle comes various pros and cons that we, too, must take into consideration as we counsel our clients through breaking moments or even the run-of-the-mill daily dissemination.