News 24/7

Hugh Bonneville says ‘Downton Abbey 3’ will be a tribute to Dame Maggie Smith

Hugh Bonneville believes ‘Downton Abbey 3’ will be a “great lasting tribute” to Dame Maggie Smith....

News 24/7 Topics

The Queen prays for victims and survivors of 9/11 and their families

In pictures: Remembering 9/11

Senior royals reunite for Prince Philip documentary

Trailer drops for Leo DiCaprio and Jennifer Lawrence disaster comedy ‘Don’t Look Up’

Venice Film Festival chief tips Kristen Stewart’s Princess Diana portrayal for an Oscar

Level 2 for all of NZ outside of Auckland from midnight tomorrow

Stanley Tucci reveals past battle with cancer

Man shot dead after attack at New Lynn supermarket, victims rushed to hospital

Brad Pitt challenges Angelina Jolie in child custody case

ABBA announces first album in 40 years, new concert experience

Sophia Pascoe blacked out and needed oxygen after winning 11th gold medal

James Bond has just released it’s new trailer for ‘No Time To Die’ – watch it here

Simone Biles not ready to be ‘the face’ of prioritising mental health

Explainer: What happens now that U.S. troops have left Afghanistan?

Jon Stewart makes return to TV with new deep-dive show

Hollywood stars go glam in Venice for Dolce & Gabbana event

Auckland in lockdown for two more weeks, rest of the country moving to level 3 tomorrow

Craving the zen vibes of Tranquillum House from ‘Nine Perfect Strangers’?

China cracks down on ‘chaotic’ celebrity fan culture after scandals

Beloved Downton Abbey character will reportedly die in sequel

Downton Abbey sequel gets new title and release date

Kabul airport suicide bombings kill 12 U.S. troops, dozens of civilians

Princess Charlene is finally reunited with her family after Prince Albert brings their children to South Africa

Paul McCartney and Elton John lead tributes to Charlie Watts

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New media professionals enter the industry with an innate passion for keeping people informed – although most probably don’t realize that keeping people informed is now a 24-hour-a-day, 7-day-a-week commitment.

Once limited by time zones and printing press schedules, reporting has profoundly changed with the onset of digital communication. Most outlets have switched to 24-hour cycles to meet the growing need to deliver the most immediate and compelling news at every hour of every day.

Many of us have woken to breaking news that surfaced while we were capturing some much-needed sleep. The thing is, news never sleeps. Skeleton crews of journalists, editors, copy editors, illustrators, graphic designers, photographers and cameramen all remain on duty after normal business hours at every operating outlet – whether it’s a television station, online outlet, wire bureau or radio station – poised to cover breaking news, even if that breaks at 3:45 a.m.

As public relations professionals, our job, too, is deeply entrenched in the news – in fact, we are often the ones making it. With the 24/7 cycle comes various pros and cons that we, too, must take into consideration as we counsel our clients through breaking moments or even the run-of-the-mill daily dissemination.