News 24/7

Cynthia Nixon Goes on Hunger Strike as she calls for Permanent end to Israel-Hamas Conflict

'Sex and the City' star Cynthia Nixon is on a hunger strike as she calls on President Joe Biden to ask for an Israel-Hamas ceasefire. ...

News 24/7 Topics

Jacinda Ardern: ‘I do not understand the US’ and its position on gun laws

Kate Middleton goes gardening in Chelsea

See Angelina Jolie in trailer for ‘Maleficent: Mistress of Evil’

Fonterra sells Tip Top to global ice cream giant Froneri

Royal Commission into Christchurch terror attack begins

Prince Harry visits the Netherlands to launch 2020 Invictus Games

Australia prints 46 million new $50 notes with a spelling error

George Clooney jokes he’s ‘a little irritated’ by birth of new royal baby

Baby Archie meets the Queen

First Photos of Baby Sussex on the way to meet the Queen

Kate Middleton and Prince William’s parenting advice for Meghan Markle and Prince Harry

Adele celebrates her birthday by teasing the ultimate gift

Meghan Markle and Prince Harry welcome baby boy

13 dead as Russian passenger plane bursts into flames

Meghan Markle baby watch: All the latest updates

Which countries smile the most?

Prime Minister Jacinda Ardern engaged to Clarke Gayford

Elegant Duchess Kate opens new school for excluded children in London

Duke and Duchess of Cambridge share adorable new photos of Princess Charlotte

Monarchs who abdicated: Japan’s emperor becomes first to abdicate in 200 years

Duchess of Cambridge Kate Middleton is now a dame

Tyrion Lannister’s Pakistani doppelganger

Melinda Gates reveals what is really life is really like with Microsoft founder, Bill Gates

Adam Lambert and Queen: The Show Must Go On

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New media professionals enter the industry with an innate passion for keeping people informed – although most probably don’t realize that keeping people informed is now a 24-hour-a-day, 7-day-a-week commitment.

Once limited by time zones and printing press schedules, reporting has profoundly changed with the onset of digital communication. Most outlets have switched to 24-hour cycles to meet the growing need to deliver the most immediate and compelling news at every hour of every day.

Many of us have woken to breaking news that surfaced while we were capturing some much-needed sleep. The thing is, news never sleeps. Skeleton crews of journalists, editors, copy editors, illustrators, graphic designers, photographers and cameramen all remain on duty after normal business hours at every operating outlet – whether it’s a television station, online outlet, wire bureau or radio station – poised to cover breaking news, even if that breaks at 3:45 a.m.

As public relations professionals, our job, too, is deeply entrenched in the news – in fact, we are often the ones making it. With the 24/7 cycle comes various pros and cons that we, too, must take into consideration as we counsel our clients through breaking moments or even the run-of-the-mill daily dissemination.