News 24/7

‘Life’s great’, Federer says as he launches retirement documentary

Tennis great Roger Federer says he is enjoying dedicating his time to his family and not rushing into any big projects following his retirement nearly two years ago....

News 24/7 Topics

Oprah’s Favourite Things 2019 List is Here!

The Queen leads a poignant two-minute silence for Remembrance Sunday

The Royal Family at the Royal British Legion Festival of Remembrance

The Duke and Duchess of Cambridge meet with Grenfell Survivors

Così Review – Theatre in Sydney

Who knew Meghan Markle and Ellen Degeneres were friends?

Do You Trust Your Calculator?

Prince Harry is in Tokyo to cheer on England in the World Cup

‘Look like Kylie Jenner’ ads not the only thing banned by Instagram

Aussies reveal they want to move to New Zealand

More Than 70 MPs Take a Stand Against Unfair Reporting of Meghan Markle

Julie Andrews Supports Meghan Markle’s Decision

Jane Fonda accepts BAFTA while being arrested

Courteney Cox gets steamy with David Beckham

The All Blacks are out of the World Cup

Trick or Treat! Kate Middleton out shopping for Halloween costumes

Adele Looks Incredible at Drake’s Birthday Party

The Best Dressed from the Imperial Palace

Jennifer Anniston and Reese Witherspoon Reveal the Secrets Behind their Youthful Looks

Meghan Markle attends 2019 One Young World Summit

Everything We Know About The SkyCity Fire

Hugh Jackman’s ‘Blackmailed’ after Red Carpet Appearance with Emily Blunt

The Crown: Official Trailer

Prince William is ‘worried’ about Prince Harry

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New media professionals enter the industry with an innate passion for keeping people informed – although most probably don’t realize that keeping people informed is now a 24-hour-a-day, 7-day-a-week commitment.

Once limited by time zones and printing press schedules, reporting has profoundly changed with the onset of digital communication. Most outlets have switched to 24-hour cycles to meet the growing need to deliver the most immediate and compelling news at every hour of every day.

Many of us have woken to breaking news that surfaced while we were capturing some much-needed sleep. The thing is, news never sleeps. Skeleton crews of journalists, editors, copy editors, illustrators, graphic designers, photographers and cameramen all remain on duty after normal business hours at every operating outlet – whether it’s a television station, online outlet, wire bureau or radio station – poised to cover breaking news, even if that breaks at 3:45 a.m.

As public relations professionals, our job, too, is deeply entrenched in the news – in fact, we are often the ones making it. With the 24/7 cycle comes various pros and cons that we, too, must take into consideration as we counsel our clients through breaking moments or even the run-of-the-mill daily dissemination.