News 24/7

Adele put on voice rest after struggling to hit notes during Vegas residency

Adele has been put on voice rest after struggling to hit certain notes during her Las Vegas residency....

News 24/7 Topics

Miley Cyrus and Liam Hemsworth split: Everything you need to know

Australian tourist killed in ‘random’ New Zealand shooting

The Crown: Helena Bonham Carter’s ‘scary’ royal appointment

New Zealand exposes fools at level crossings with chilling campaign

Royals Prince Harry and Meghan Markle fly Archie on private jet

Remains of world’s largest giant penguin identified in New Zealand

What’s on in Auckland in August: From Fashion Week to All Blacks

Suzi Quatro tours Australia 2019

Liam Hemsworth and Miley Cyrus split: Liam slams ‘false reports’

Season Three of ‘The Crown’ confirmed for November

A sit-down with the cast of 90210

Tornado tears through Auckland as earthquake rattles New Zealand

Topless bathing given official OK as Barcelona frees the nipple

Miley Cyrus breaks silence after split with Liam Hemsworth

The Beatles – 50 Years On

The Duchess of Cambridge gets the Wooden Spoon at The King’s Cup

Meghan names small charities and ‘inspiring’ people to follow

New Zealand plans to ease abortion law

Brave Olivia opens up about her breast cancer battle

Baby Neve and Pink’s kids have secret meeting

Margot Robbie turns heads at ‘Once Upon a Time in Hollywood’ premieres

Patrick Swayze remembered in emotional ‘I Am Patrick Swayze’ trailer

Deleted scene from Avengers: Endgame has fans in tears

Air New Zealand enlists international star power for its new safety video

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New media professionals enter the industry with an innate passion for keeping people informed – although most probably don’t realize that keeping people informed is now a 24-hour-a-day, 7-day-a-week commitment.

Once limited by time zones and printing press schedules, reporting has profoundly changed with the onset of digital communication. Most outlets have switched to 24-hour cycles to meet the growing need to deliver the most immediate and compelling news at every hour of every day.

Many of us have woken to breaking news that surfaced while we were capturing some much-needed sleep. The thing is, news never sleeps. Skeleton crews of journalists, editors, copy editors, illustrators, graphic designers, photographers and cameramen all remain on duty after normal business hours at every operating outlet – whether it’s a television station, online outlet, wire bureau or radio station – poised to cover breaking news, even if that breaks at 3:45 a.m.

As public relations professionals, our job, too, is deeply entrenched in the news – in fact, we are often the ones making it. With the 24/7 cycle comes various pros and cons that we, too, must take into consideration as we counsel our clients through breaking moments or even the run-of-the-mill daily dissemination.