News 24/7

Prince William ‘deeply concerned’ over spiralling death toll of Gaza conflict

Prince William is “deeply concerned” about the rising death toll of the Gaza conflict....

News 24/7 Topics

First Look: Jacinda Ardern finally marries in Hawke’s Bay

Princess Mary’s father won’t attend her Coronation; so who will be there?

Star’s cryptic post after being rushed to hospital following the Golden Globes

Russia To Attack Sweden? Stockholm Braces For War

Jessica Alba started attending therapy with her daughter after arguing “all the time”

Sinead O’Connor’s cause of death revealed after Irish music legend passed away aged 56

Gordon Ramsay reveals his parenting tips including savvy allowance advice

Prince’s ‘Purple Rain’ To Become a Stage Musical

Aussies taking over Tinseltown at the Golden Globes

Gwenyth Paltrow Reveals her Wish List for 2024

Ryan Gosling reveals surprise secret skill

Prince Frederik and Princess Mary put on a united front at royal reception

Australia’s First Queen: Why Princess Mary was Born for the Role

Princess Mary to be Queen of Denmark: Queen Margrethe II announces her abdication

2023 in Review: Hollywood strikes, Beatles last song, ‘Swift effect’

Rest in Peace, Australia’s Beloved Bill Granger Dies

Little known facts about King Charles: One-time jockey and hedgelayer

A Very Royal Christmas, Minus Harry and Meghan

George Clooney believes Matthew Perry ‘wasn’t happy’ during Friends

Meghan Markle’s Awkward Return to Acting in Coffee ‘Ad’

George Clooney reveals the one thing he’s better at than wife Amal

What is Stiff-Person Syndrome? Celine Dion’s sister provides update on rare neurological disorder

Matthew Perry’s Cause of Death Revealed

Gaza update: deadlock in the UN security council means no relief for suffering Palestinian civilians

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New media professionals enter the industry with an innate passion for keeping people informed – although most probably don’t realize that keeping people informed is now a 24-hour-a-day, 7-day-a-week commitment.

Once limited by time zones and printing press schedules, reporting has profoundly changed with the onset of digital communication. Most outlets have switched to 24-hour cycles to meet the growing need to deliver the most immediate and compelling news at every hour of every day.

Many of us have woken to breaking news that surfaced while we were capturing some much-needed sleep. The thing is, news never sleeps. Skeleton crews of journalists, editors, copy editors, illustrators, graphic designers, photographers and cameramen all remain on duty after normal business hours at every operating outlet – whether it’s a television station, online outlet, wire bureau or radio station – poised to cover breaking news, even if that breaks at 3:45 a.m.

As public relations professionals, our job, too, is deeply entrenched in the news – in fact, we are often the ones making it. With the 24/7 cycle comes various pros and cons that we, too, must take into consideration as we counsel our clients through breaking moments or even the run-of-the-mill daily dissemination.