News 24/7

Ed Sheeran reveals live album secretly recorded in fans’ living rooms

Ed Sheeran is releasing a live version of his previously announced album 'Autumn Variations' recorded at fans' houses....

News 24/7 Topics

Spain’s World Cup hero Carmona learns of father’s death after final

Paul McCartney and Ringo Starr join Dolly Parton on ‘Let It Be’ cover

Harry Styles launching sex-themed perfumes recalling intimate moments

Prince Andrew facing ‘unexploded bombs’ over Jeffrey Epstein links

Ed Sheeran reveals the reason he’ll never perform at Super Bowl

‘S*** happens’: Sam Asghari seeks divorce from Britney Spears 14 months after wedding

UK’s ‘king of the chat show’ Michael Parkinson dies aged 88

Rita Ora celebrates Taika Waititi’s birthday with sweet tribute

First Look: Prince Harry’s New Invictus Netflix Documentary

Shania Twain announces new Las Vegas residency

Emma Heming Willis opens up about reality of caring for husband Bruce: ‘I’m not good’

Four Australians missing in Indonesia found

Stories evolve: Woman who cooked poisonous meal says she also went to hospital

Halle Berry urges women not to get ‘bogged down’ with having children

How to grow rhinos in a lab: the science that could save an endangered species

The Matilda’s Make History as They Head to the Semi-Finals

How climate change might trigger more earthquakes and volcanic eruptions

Six people killed in Maui wildfire as survivors flee into ocean

Rita Ora calls her Tom Ford wedding dress a ‘dream come true’

What are Hollywood actors and writers afraid of? A cinema scholar explains how AI is upending the movie and TV business

Brooke Shields explores ‘the power of ageing’ in new book

Ancient whale from Peru may be most massive animal ever on Earth

Warner Bros movie ‘Barbie’ ticket sales top US$1 billion

Are we alone in the universe? 4 essential reads on potential contact with aliens

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New media professionals enter the industry with an innate passion for keeping people informed – although most probably don’t realize that keeping people informed is now a 24-hour-a-day, 7-day-a-week commitment.

Once limited by time zones and printing press schedules, reporting has profoundly changed with the onset of digital communication. Most outlets have switched to 24-hour cycles to meet the growing need to deliver the most immediate and compelling news at every hour of every day.

Many of us have woken to breaking news that surfaced while we were capturing some much-needed sleep. The thing is, news never sleeps. Skeleton crews of journalists, editors, copy editors, illustrators, graphic designers, photographers and cameramen all remain on duty after normal business hours at every operating outlet – whether it’s a television station, online outlet, wire bureau or radio station – poised to cover breaking news, even if that breaks at 3:45 a.m.

As public relations professionals, our job, too, is deeply entrenched in the news – in fact, we are often the ones making it. With the 24/7 cycle comes various pros and cons that we, too, must take into consideration as we counsel our clients through breaking moments or even the run-of-the-mill daily dissemination.