News 24/7

Say Cheese! Prince Louis’ New Birthday Portrait

A heartwarming new photograph of Prince Louis has been released to mark his seventh birthday....

News 24/7 Topics

Cadbury Creates The World’s Largest Creme Egg

Trailer: Steve Coogan Gets Schooled in True Story ‘The Penguin Lessons’

UK Police Charge Comedian Russell Brand With Rape, Sexual Assaults

Kiwi To Be Released On Waiheke Island In May

‘It’s Distressing’: Elton John Speaks On Living With Vision Loss

Tom Cruise ‘Grateful and Honoured’ to Have Worked With Val Kilmer

Analysis: Trump’s Trade War Will Hurt Everyone – From Cambodian Factories to US Online Shoppers

‘Top Gun’ Star Val Kilmer Dies at 65 From Pneumonia

Louis Theroux Shares Alopecia Update: What Is the Condition and How Is It Treated?

Ghibli Effect: ChatGPT Usage Hits Record After Rollout of Viral Feature

A-list Cast Revealed To Play The Beatles In Four ‘Bingeable’ Movies

‘Adolescence’ Hits Home Hard, Says British PM As Drama To Be Aired In Schools

Jason Momoa, Jennifer Coolidge Step Out For Minecraft Movie Filmed in NZ

Heartthrob Actor Richard Chamberlain, Star of ‘Thorn Birds’, Dies Aged 90

Early-Onset Alzheimer’s: New Drug Shows Promise in Slowing the Disease

What Users Need To Know About Privacy and Data After 23andMe’s Bankruptcy Filing

First Look at Final Downton Abbey Film

King Charles Observed in Hospital After Experiencing Side Effects From Cancer Treatment

Anthony Albanese Calls May 3 Election, With Cost of Living the Central Battleground

Prince Harry Quits His Own African AIDS Charity In Dispute With Leader

Gerard Depardieu Admits to ‘Grabbing’ Woman by the Hips, Denies Assault in Court

What Is Signal, The Messaging App Trump Team Used To Share War Plans?

Paris Residents Vote In Favour Of Making 500 More Streets Pedestrian

Princess Beatrice Reveals ‘Tears of Relief’ Following Daughter’s Preterm Birth

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New media professionals enter the industry with an innate passion for keeping people informed – although most probably don’t realize that keeping people informed is now a 24-hour-a-day, 7-day-a-week commitment.

Once limited by time zones and printing press schedules, reporting has profoundly changed with the onset of digital communication. Most outlets have switched to 24-hour cycles to meet the growing need to deliver the most immediate and compelling news at every hour of every day.

Many of us have woken to breaking news that surfaced while we were capturing some much-needed sleep. The thing is, news never sleeps. Skeleton crews of journalists, editors, copy editors, illustrators, graphic designers, photographers and cameramen all remain on duty after normal business hours at every operating outlet – whether it’s a television station, online outlet, wire bureau or radio station – poised to cover breaking news, even if that breaks at 3:45 a.m.

As public relations professionals, our job, too, is deeply entrenched in the news – in fact, we are often the ones making it. With the 24/7 cycle comes various pros and cons that we, too, must take into consideration as we counsel our clients through breaking moments or even the run-of-the-mill daily dissemination.