News 24/7

Nick Cave’s son Jethro Lazenby dies after being released from jail

U2’s Bono and the Edge perform ‘freedom’ concert in Ukraine metro station

Who will join the Queen for the Trooping of the Colour 2022?

Coles opens supermarket for children with disabilities

Prince Harry set to play full season of Polo in California, so will he miss the Queen’s Jubilee?

Tearful Amber Heard testifies ex-husband Johnny Depp turned violent

Royal security breach: Fake priest spends night with Queen’s guardsmen near Windsor Castle

U.S. Supreme Court set to overturn Roe v. Wade abortion rights decision: report

‘Nobody wants to run from the war’ – a voice from Ukraine’s displaced millions describes the conflicting pulls of home, family and safety

New photos released to mark Princess Charlotte’s seventh birthday

Angelina Jolie visits Ukraine as part of UNHCR Special Envoy Jolie

Elon Musk dragged into Johnny Depp v Amber Heard trial

NASA prepares to launch scientific balloon in Wanaka

Benedict Cumberbatch says he plans to house Ukrainian refugees

World’s oldest person dies aged 119

Elon Musk reaches deal to buy Twitter for $44 billion

Look who is turning four! Happy Birthday Prince Louis

Princess Mary’s daughter Isabella looks beautiful in her 15th birthday portraits

Report warns of looming food crisis: ‘Act now before Ukraine war plunges millions into malnutrition’

Sir David Attenborough honoured as ‘Champion of the Earth’ by UN

‘Official suspect’ named in Madeleine McCann case – reports

Queen immortalised as Barbie to mark Platinum Jubilee

Queen poses with white horses for new portrait to mark 96th birthday

Johnny Depp calls Amber Heard accusations ‘heinous,’ says he never struck ex-wife

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New media professionals enter the industry with an innate passion for keeping people informed – although most probably don’t realize that keeping people informed is now a 24-hour-a-day, 7-day-a-week commitment.

Once limited by time zones and printing press schedules, reporting has profoundly changed with the onset of digital communication. Most outlets have switched to 24-hour cycles to meet the growing need to deliver the most immediate and compelling news at every hour of every day.

Many of us have woken to breaking news that surfaced while we were capturing some much-needed sleep. The thing is, news never sleeps. Skeleton crews of journalists, editors, copy editors, illustrators, graphic designers, photographers and cameramen all remain on duty after normal business hours at every operating outlet – whether it’s a television station, online outlet, wire bureau or radio station – poised to cover breaking news, even if that breaks at 3:45 a.m.

As public relations professionals, our job, too, is deeply entrenched in the news – in fact, we are often the ones making it. With the 24/7 cycle comes various pros and cons that we, too, must take into consideration as we counsel our clients through breaking moments or even the run-of-the-mill daily dissemination.