News 24/7

Royal Shock: Thomas Kingston’s cause of death revealed

Thomas Kingston died on Sunday aged 45....

News 24/7 Topics

Rick Stein: ‘I won’t last much longer, but I’m enjoying my life’

Australia to allow workers to ignore after-hours calls from bosses

‘I was down to nothing’: Sharon Stone was broke after her near-fatal stroke

Everything We Know: King Charles’ Cancer Diagnosis

WATCH: Annie Lennox Sings Tribute to Sinead O’Connor at Grammys

How long will your dog live? New study calculates life expectancy for different breeds

Taylor Swift Secures Record-Breaking Victory and Unleashes a Bombshell

Elisabeth Moss Hilariously Announces She Is Pregnant at 41

Celine Dion to share reality of living with Stiff Person Syndrome in new documentary

Alec Baldwin Back to Court This Week for ‘Rust’ Film Set Shooting

New Zealand bans ‘forever chemicals’ in cosmetics by 2026

Sydney Siders Urged to Exercise Caution and Avoid Harbour Waters After Recent Shark Attack

Sarah Jessica Parker Makes Her West End Debut Opposite Husband, Matthew Broderick

Woman seriously injured in shark attack in Sydney Harbour

Princess Kate Returns Home 14 Days After Surgery

Deborra-Lee Furness admits change ‘frightening’ following Hugh Jackman split

Congratulations is in order for Sofia Richie Grainge

Who invented butter chicken? Judge to rule on dispute over global favourite

‘Oppenheimer’ Leads Oscar Nominations as Gerwig, Robbie, DiCaprio Snubbed

Pinot Noir flows down Central Otago drains

Dr. Martin Luther King Jr.’s son, Dexter, dead at 62

Brooklyn Beckham to launch London restaurant

Pamela Anderson ‘thrilled’ to be entering the skincare business

The Duchess of York’s shares ‘shock’ at skin cancer diagnosis following mastectomy

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New media professionals enter the industry with an innate passion for keeping people informed – although most probably don’t realize that keeping people informed is now a 24-hour-a-day, 7-day-a-week commitment.

Once limited by time zones and printing press schedules, reporting has profoundly changed with the onset of digital communication. Most outlets have switched to 24-hour cycles to meet the growing need to deliver the most immediate and compelling news at every hour of every day.

Many of us have woken to breaking news that surfaced while we were capturing some much-needed sleep. The thing is, news never sleeps. Skeleton crews of journalists, editors, copy editors, illustrators, graphic designers, photographers and cameramen all remain on duty after normal business hours at every operating outlet – whether it’s a television station, online outlet, wire bureau or radio station – poised to cover breaking news, even if that breaks at 3:45 a.m.

As public relations professionals, our job, too, is deeply entrenched in the news – in fact, we are often the ones making it. With the 24/7 cycle comes various pros and cons that we, too, must take into consideration as we counsel our clients through breaking moments or even the run-of-the-mill daily dissemination.