News 24/7

Shannen Doherty settled divorce one day before she died

Shannen Doherty settled her divorce from estranged husband Kurt Iswarienko a day before she died....

News 24/7 Topics

What will happen to Princesses Beatrice and Eugenie?

Jennifer Anniston Celebrates ‘Friendsgiving’

Gobble, Gobble: The Trumps Celebrate Thanksgiving

Prince Charles, the King

New Research into Arthritis Treatment

World’s Biggest Heist: Thieves steal €1 billion worth of diamonds

Best Dressed at the American Music Awards 2019

A Cheeky Moment on the Royal Tour

Liam Hemsworth ‘deserves the best’ after split with Miley Cyrus

More than 80% of adolescents not active enough warns the World Health Organisation

Victoria’s Secret Show Cancelled

Australian women win landmark surgical mesh case

OFFICIAL: Prince Andrew steps down from Royal duties

WORLD EXCLUSIVE: Coldplay Release New Music in the Otago Daily Times

Emilia Clarke says she felt pressured to do nude scenes in Game of Thrones

Kate Middleton is Radiant in Alexander McQueen gown

Lady Gaga’s Iconic Gown Returned to the Valentino Archives

St Mark’s Square in Venice is Closed

Kate Middleton to team up with Mary Berry for Christmas

Two People in China Have Been Diagnosed With the Plague

CONFIRMED: Harry and Meghan Will Spend Christmas in the U.S

Kate and William’s Big Day Out

New Zealand sends Firefighters to Australia

NSW Fires expected to get worse according to the NSW Rural Fire Service

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New media professionals enter the industry with an innate passion for keeping people informed – although most probably don’t realize that keeping people informed is now a 24-hour-a-day, 7-day-a-week commitment.

Once limited by time zones and printing press schedules, reporting has profoundly changed with the onset of digital communication. Most outlets have switched to 24-hour cycles to meet the growing need to deliver the most immediate and compelling news at every hour of every day.

Many of us have woken to breaking news that surfaced while we were capturing some much-needed sleep. The thing is, news never sleeps. Skeleton crews of journalists, editors, copy editors, illustrators, graphic designers, photographers and cameramen all remain on duty after normal business hours at every operating outlet – whether it’s a television station, online outlet, wire bureau or radio station – poised to cover breaking news, even if that breaks at 3:45 a.m.

As public relations professionals, our job, too, is deeply entrenched in the news – in fact, we are often the ones making it. With the 24/7 cycle comes various pros and cons that we, too, must take into consideration as we counsel our clients through breaking moments or even the run-of-the-mill daily dissemination.