News 24/7

Adele put on voice rest after struggling to hit notes during Vegas residency

Adele has been put on voice rest after struggling to hit certain notes during her Las Vegas residency....

News 24/7 Topics

FaceApp challenge: Celebrities reveal what they will look like as seniors

Devastating South Asia flooding displaces millions, over 100 dead

Pink defends herself after sharing picture of her children at Holocaust Memorial

World hunger on the rise: More than 820 million at risk, UN says

Lashana Lynch: The black woman who will be the next 007

A sit-down with the cast of ‘Once Upon a Time In Hollywood’

Beyoncé meets Meghan Markle on Lion King red carpet in London

Incredible video shows injured manta ray seeking help from divers in Australia

Meghan Markle, Pippa and Kate Middleton all smiles at the Wimbledon Women’s Final

Oprah Winfrey opens her private road during Maui fire to help evacuations

Selma Blair shares touching video about motherhood and life with MS

Tropical Storm Barry: New Orleans flooded as the city braces for likely hurricane

Kate Middleton and Meghan Markle enjoy a family outing at the Polo

Emmy-winning actor Rip Torn dies aged 88

Things you didn’t know about Lucy Lawless

Glacial melting in Antarctica likely to trigger 50cm sea level rise

Heartbreaking new video reveals last moments of Himalayan climbers

Five minutes with Awkwafina – The Farewell

Five minutes with Stranger Things star Dacre Montgomery

Five minutes with Stranger Things actor Millie Bobby Brown

Renée Zellweger completely transforms into Judy Garland in Judy trailer

Adam Sandler pays heartfelt tribute to Cameron Boyce after co-star’s death

Women’s football was the winner

Baby Archie’s Christening Photos

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New media professionals enter the industry with an innate passion for keeping people informed – although most probably don’t realize that keeping people informed is now a 24-hour-a-day, 7-day-a-week commitment.

Once limited by time zones and printing press schedules, reporting has profoundly changed with the onset of digital communication. Most outlets have switched to 24-hour cycles to meet the growing need to deliver the most immediate and compelling news at every hour of every day.

Many of us have woken to breaking news that surfaced while we were capturing some much-needed sleep. The thing is, news never sleeps. Skeleton crews of journalists, editors, copy editors, illustrators, graphic designers, photographers and cameramen all remain on duty after normal business hours at every operating outlet – whether it’s a television station, online outlet, wire bureau or radio station – poised to cover breaking news, even if that breaks at 3:45 a.m.

As public relations professionals, our job, too, is deeply entrenched in the news – in fact, we are often the ones making it. With the 24/7 cycle comes various pros and cons that we, too, must take into consideration as we counsel our clients through breaking moments or even the run-of-the-mill daily dissemination.