News 24/7

Canadian wildfires could burn for months

Canada’s wildfires continue to spread

Obama drinks in support of Flint

Situation in Syria catastrophic – UN

Brazil facing meltdown as Olympics loom

Justice for Hillsborough 96

Canadian hostage killed in ‘cold-blooded murder’

Prince George meets the Obamas

Hundreds feared dead after migrant shipwreck

Devastating earthquake hits Ecuador

A new ‘proof of life’ video has been released of the Chibok schoolgirls

US officials warn of North Korea preparations

Zika virus ‘scarier than we initially thought’

Refugees injured as police fire tear gas at border

Is this ad campaign racist?

Iceland PM becomes first scalp in Panama Papers

BP to pay $20bn for Gulf oil spill

Air France face staff backlash over clothing rules

Deaths in Kolkata flyover collapse turn attention to construction industry

Clinton condemns Trump proposal to ‘punish’ women who have abortions

Pakistani security arrests Easter Sunday attack suspects

Ancient city of Palmyra recaptured from ISIS

Belgium reels after terror attacks leave more than 30 dead

Uproar at call for female tennis players to be paid less than male counterparts

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New media professionals enter the industry with an innate passion for keeping people informed – although most probably don’t realize that keeping people informed is now a 24-hour-a-day, 7-day-a-week commitment.

Once limited by time zones and printing press schedules, reporting has profoundly changed with the onset of digital communication. Most outlets have switched to 24-hour cycles to meet the growing need to deliver the most immediate and compelling news at every hour of every day.

Many of us have woken to breaking news that surfaced while we were capturing some much-needed sleep. The thing is, news never sleeps. Skeleton crews of journalists, editors, copy editors, illustrators, graphic designers, photographers and cameramen all remain on duty after normal business hours at every operating outlet – whether it’s a television station, online outlet, wire bureau or radio station – poised to cover breaking news, even if that breaks at 3:45 a.m.

As public relations professionals, our job, too, is deeply entrenched in the news – in fact, we are often the ones making it. With the 24/7 cycle comes various pros and cons that we, too, must take into consideration as we counsel our clients through breaking moments or even the run-of-the-mill daily dissemination.