News 24/7

Cynthia Nixon Goes on Hunger Strike as she calls for Permanent end to Israel-Hamas Conflict

'Sex and the City' star Cynthia Nixon is on a hunger strike as she calls on President Joe Biden to ask for an Israel-Hamas ceasefire. ...

News 24/7 Topics

Double act John Reilly and Steve Coogan as ‘Stan & Ollie’

‘Un-Australian’ vegan protesters charged after stopping traffic in Melbourne

Sophie Turner, Emilia Clarke, Kit Harington and other stars attend the premiere of ‘Game of Thrones’ in New York

Lily Collins speaks timeless movies, music and life’s important moments

Emilia Clarke admits she told her mum the ending of ‘Game of Thrones’

Michelle Williams ‘paralysed’ after learning she was paid $1,000 while male co-star got $1.5m

Harry and Meghan launch offical Instagram account – see their first post

Irish Prime Minister writes heartfelt letter to Kylie Minogue, admitting he’s “a huge fan”

Boys are bigger liars than girls, new research suggests

Dominic West on ‘Les Miserables’: It’s ‘incredible’

Angelina Jolie is set to become Marvel’s newest superhero

Living in a world with an increasing lack of compassion

Dramatic footage captures moment Mexican volcano erupts

The Ultimate Smartphone launches in Paris

Prince Charles and Camilla make history in Havana

Apple unveils new streaming TV service with help from Oprah Winfrey

Designer shares unseen photo of Princess Eugenie in second wedding dress

Reese Witherspoon and other stars praise Jacinda Ardern for ‘true leadership’

Five minutes with Jemaine Clement

Norway cruise ship evacuates 1,300 passengers in rough seas

Meet the Hijab-wearing police constable who stood in solidarity with the Muslim community

New Zealand falls silent for mosque attack victims

Vigils, gatherings and giving back: How to show your support for victims of Christchurch shootings

New Zealand bans military-style semi-automatics and assault rifles following Christchurch mosque shootings

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New media professionals enter the industry with an innate passion for keeping people informed – although most probably don’t realize that keeping people informed is now a 24-hour-a-day, 7-day-a-week commitment.

Once limited by time zones and printing press schedules, reporting has profoundly changed with the onset of digital communication. Most outlets have switched to 24-hour cycles to meet the growing need to deliver the most immediate and compelling news at every hour of every day.

Many of us have woken to breaking news that surfaced while we were capturing some much-needed sleep. The thing is, news never sleeps. Skeleton crews of journalists, editors, copy editors, illustrators, graphic designers, photographers and cameramen all remain on duty after normal business hours at every operating outlet – whether it’s a television station, online outlet, wire bureau or radio station – poised to cover breaking news, even if that breaks at 3:45 a.m.

As public relations professionals, our job, too, is deeply entrenched in the news – in fact, we are often the ones making it. With the 24/7 cycle comes various pros and cons that we, too, must take into consideration as we counsel our clients through breaking moments or even the run-of-the-mill daily dissemination.