News 24/7

Andie MacDowell stuns on red carpet as she reveals reason she once was ‘afraid’ of Cannes

Actress Andie MacDowell turned heads as she walked the red carpet at a number of events at the Cannes Film Festival. ...

News 24/7 Topics

Archie meets the Archbishop

Oprah Winfrey reveals ‘very serious’ health scare with pneumonia

Donald Trump impeachment inquiry: What you need to know

French chef Marc Veyrat to sue Michelin over rating snub

‘Close to breakdown’: Prince Harry’s journey with mental health

New eye tests could detect signs of Alzheimer’s Disease

Harry and Meghan catch the eye with matching bracelets

MiNDFOOD speaks to The Joker, Joaquin Phoenix

Five things you need to know from the UN Climate Summit

Greta Thunberg tells UN world leaders: ‘You’ve failed us’

Rocketman Blasts Off

The Dancing Duchess

Queer Eye star Jonathan Van Ness reveals he is HIV-positive

The 2019 Primetime Emmy Awards: Coverage of the winners

Friends turns 25: Where are they now?

NZ Mental Health Awareness Week 2019: Everything you need to know

Harry, Meghan and Archie in Africa: Everything you need to know

The Global Climate Strike is Underway: Here’s What You Need to Know

New South Wales drought: Fears water will run out

Prince Harry and Meghan Markle in Rome for Misha Nonoo’s wedding

Kate Middleton can’t believe Prince George is already six

Sarah Jessica Parker toasts her first New Zealand wine creation

126 years of Suffrage: How Kathleen Liberty eased trauma in Christchurch

Jennifer Lopez ’empowered’ by tackling masculine greed in ‘Hustlers’

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New media professionals enter the industry with an innate passion for keeping people informed – although most probably don’t realize that keeping people informed is now a 24-hour-a-day, 7-day-a-week commitment.

Once limited by time zones and printing press schedules, reporting has profoundly changed with the onset of digital communication. Most outlets have switched to 24-hour cycles to meet the growing need to deliver the most immediate and compelling news at every hour of every day.

Many of us have woken to breaking news that surfaced while we were capturing some much-needed sleep. The thing is, news never sleeps. Skeleton crews of journalists, editors, copy editors, illustrators, graphic designers, photographers and cameramen all remain on duty after normal business hours at every operating outlet – whether it’s a television station, online outlet, wire bureau or radio station – poised to cover breaking news, even if that breaks at 3:45 a.m.

As public relations professionals, our job, too, is deeply entrenched in the news – in fact, we are often the ones making it. With the 24/7 cycle comes various pros and cons that we, too, must take into consideration as we counsel our clients through breaking moments or even the run-of-the-mill daily dissemination.