News 24/7

What is this new Langya virus? Do we need to be worried?

A new virus, Langya henipavirus, is suspected to have caused infections in 35 people in China’s Shandong and Henan provinces. […]...

News 24/7 Topics

Duchess of Cambridge sails to victory against the Kiwis

Third case of monkeypox confirmed in New Zealand

Spanish prosecutor asks for eight-year jail term for Shakira over tax fraud case

Actress Nichelle Nichols, ‘Star Trek’s’ trail-blazing Uhura, dies at 89

Finding Freedom author Omid Scobie writing new book about Harry and Meghan

Bow down to the most exceptional female warrior: The Woman King

India starts to ban single-use plastic in a bid to save wildlife

Will Smith is ‘deeply remorseful’ about Oscars slap

Madonna refused to have ‘misogynistic men’ make her biopic

Volodymyr Zelensky and Olena Zelenska criticised for Vogue shoot

‘Game of Thrones’ prequel ‘House of the Dragon’ takes off in Hollywood

Commonwealth Games opening ceremony delivers a spectacle

Space Perspective unveils capsule design for luxury space flight

Death of ‘Leave It to Beaver’ star Tony Dow wrongly announced by actor’s management team

‘Like ocean rips’: CSIRO report identifies 7 ‘global megatrends’ shaping the 21st century

Ukrainians sign petition to give citizenship, PM role to UK’s Boris Johnson

Victoria Beckham to reunite with Spice Girls for docuseries

Britney Spears and Elton John reportedly recording duet of ‘Tiny Dancer’

Gwyneth Paltrow doesn’t regret quitting acting

Britain to host Eurovision instead of Ukraine due to safety concerns

‘Goodfellas’ and ‘Law & Order’ actor Paul Sorvino dies at 83

Take two: Adele reschedules Vegas residency

Pope apologises for ‘deplorable evil’ of Canadian indigenous schools

Staying strong: Bruce Willis dances with daughter amid health struggles

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New media professionals enter the industry with an innate passion for keeping people informed – although most probably don’t realize that keeping people informed is now a 24-hour-a-day, 7-day-a-week commitment.

Once limited by time zones and printing press schedules, reporting has profoundly changed with the onset of digital communication. Most outlets have switched to 24-hour cycles to meet the growing need to deliver the most immediate and compelling news at every hour of every day.

Many of us have woken to breaking news that surfaced while we were capturing some much-needed sleep. The thing is, news never sleeps. Skeleton crews of journalists, editors, copy editors, illustrators, graphic designers, photographers and cameramen all remain on duty after normal business hours at every operating outlet – whether it’s a television station, online outlet, wire bureau or radio station – poised to cover breaking news, even if that breaks at 3:45 a.m.

As public relations professionals, our job, too, is deeply entrenched in the news – in fact, we are often the ones making it. With the 24/7 cycle comes various pros and cons that we, too, must take into consideration as we counsel our clients through breaking moments or even the run-of-the-mill daily dissemination.