News 24/7

Robert Irwin Reveals His ‘Rule Of Four’ For Mental Health

Robert Irwin has revealed his "rule of four" daily habits for better mental health....

News 24/7 Topics

Doctor Who Regenerates as Ncuti Gatwa Leaves and Billie Piper Returns

Taylor Swift Regains Control of Her Music

Watch: Glacier Partially Collapses in the Swiss Alps, Burying Village

The UK Government Is Considering Mandatory Chemical Castration for Sex Offenders – It’s an Ethical and Legal Minefield

UNESCO Expresses ‘Utmost Concern’ At The State Of The Great Barrier Reef

Elon Musk Exits Trump Administration

Magda Szubanski Reveals ‘Very Aggressive’ Cancer Diagnosis

Hugh Jackman’s Ex-Wife Speaks Of ‘Traumatic Journey Of Betrayal,’ As Divorce Finalised

Gallery: Jennifer Aniston’s Best Hairstyles Over The Years

Anne Hathaway Buys Into SailGP Team

Australia’s First Machete Ban Is Coming to Victoria. Will It Work, or Is It Just Another Political Quick Fix?

Man Detained After Car Hits Fans At Liverpool Football Parade

Bindi Irwin Says She Is Healing After Surgery, Calls Disease ‘Crippling’

‘It Was Just An Accident’ by Iran’s Jafar Panahi Wins Cannes’ Top Prize

‘Honey Don’t!’ Noir Brings Ethan Coen’s Inventive Violence to Cannes

Release Date Announced for ‘The Devil Wears Prada’ Sequel: Everything We Know

The TGA Has Approved Donanemab for Alzheimer’s Disease. How Does This Drug Work and Who Will Be Able to Access It?

Billy Joel Cancels Concerts After Brain Disorder Diagnosis

Australia Approves New Drug to Slow Early Alzheimer’s

End of Girl Power: Geri Horner Updates Spice Girls Slogan To Be Gender Inclusive

Nicole Kidman on Dealing with the Loss of a Parent

Scarlett Johansson Centres Cannes Directorial Debut on Forgiveness

Kate Middleton’s New Madame Tussauds Wax Figure Debuts And She’s Wearing a Famous Tiara

Natalie Portman, John Krasinski Go on Nostalgic Adventure With ‘Fountain of Youth’

Show More Arrow

BECOME A MiNDFOOD SUBSCRIBER TODAY

Let us keep you up to date with our weekly MiNDFOOD e-newsletters which include the weekly menu plan, health and news updates or tempt your taste buds with the MiNDFOOD Daily Recipe.

Member Login

New media professionals enter the industry with an innate passion for keeping people informed – although most probably don’t realize that keeping people informed is now a 24-hour-a-day, 7-day-a-week commitment.

Once limited by time zones and printing press schedules, reporting has profoundly changed with the onset of digital communication. Most outlets have switched to 24-hour cycles to meet the growing need to deliver the most immediate and compelling news at every hour of every day.

Many of us have woken to breaking news that surfaced while we were capturing some much-needed sleep. The thing is, news never sleeps. Skeleton crews of journalists, editors, copy editors, illustrators, graphic designers, photographers and cameramen all remain on duty after normal business hours at every operating outlet – whether it’s a television station, online outlet, wire bureau or radio station – poised to cover breaking news, even if that breaks at 3:45 a.m.

As public relations professionals, our job, too, is deeply entrenched in the news – in fact, we are often the ones making it. With the 24/7 cycle comes various pros and cons that we, too, must take into consideration as we counsel our clients through breaking moments or even the run-of-the-mill daily dissemination.