News 24/7

Robert Irwin Reveals His ‘Rule Of Four’ For Mental Health

Robert Irwin has revealed his "rule of four" daily habits for better mental health....

News 24/7 Topics

Collection Of Short Stories Wins International Booker Prize For First Time

Beloved ‘Cheers’ Actor George Wendt Dead Aged 76

Nicole Kidman Works With 27 Female Directors In Eight Years

Pattinson, Lawrence Drew on Real-Life Parenthood for Postpartum Cannes Drama

Former US President Joe Biden Diagnosed With ‘Aggressive’ Prostate Cancer

Kristen Stewart’s Directorial Debut at Cannes Leaves Her Feeling Like a Proud Parent

Austria Wins Third Eurovision Crown with JJ’s Song ‘Wasted Love’

Pedro Pascal, Joaquin Phoenix Light Up Cannes Carpet at ‘Eddington’ Premiere

New Zealand Boosts Movie Production Incentives After Trump’s 100% Tariff Plan

Elizabeth Hurley Addresses ‘Surprising’ Reaction To Billy Ray Cyrus Romance

Singer Chris Brown Arrested in UK Over Alleged 2023 Assault

Coronation Street And Emmerdale Come Together For Historic Crossover Episode

Tom Cruise Dazzles Cannes for ‘Mission: Impossible’ Premiere

World Health Organization Scales Back Work After Funding Cuts

Kim Kardashian Tells Accused In Paris Jewel Heist That She Forgives Him

Alarming New Report Shows New Low for Child Wellbeing in NZ

New Cannes Dress Code Forces Halle Berry To Switch Outfits

Princess of Wales Urges Connection to Nature in New Video Series

Kate Middleton’s Brother James Opens Up About Supporting Her Through ‘Challenging’ Time

Once a Hip-Hop King, Sean ‘Diddy’ Combs Faces Trial That Could Send Him to Prison for Life

Bindi Irwin Rushed To Hospital With Life-Threatening Condition

‘Lord of the Rings: The Hunt for Gollum’ Announces Release Date

Prince William Shares Tribute to Sir David Attenborough on His 99th Birthday

Bill Gates Announces He Is To Give Away ‘Virtually All’ Of His Fortune

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New media professionals enter the industry with an innate passion for keeping people informed – although most probably don’t realize that keeping people informed is now a 24-hour-a-day, 7-day-a-week commitment.

Once limited by time zones and printing press schedules, reporting has profoundly changed with the onset of digital communication. Most outlets have switched to 24-hour cycles to meet the growing need to deliver the most immediate and compelling news at every hour of every day.

Many of us have woken to breaking news that surfaced while we were capturing some much-needed sleep. The thing is, news never sleeps. Skeleton crews of journalists, editors, copy editors, illustrators, graphic designers, photographers and cameramen all remain on duty after normal business hours at every operating outlet – whether it’s a television station, online outlet, wire bureau or radio station – poised to cover breaking news, even if that breaks at 3:45 a.m.

As public relations professionals, our job, too, is deeply entrenched in the news – in fact, we are often the ones making it. With the 24/7 cycle comes various pros and cons that we, too, must take into consideration as we counsel our clients through breaking moments or even the run-of-the-mill daily dissemination.