News 24/7

What is this new Langya virus? Do we need to be worried?

A new virus, Langya henipavirus, is suspected to have caused infections in 35 people in China’s Shandong and Henan provinces. […]...

News 24/7 Topics

Gogglebox Australia star Di Kershaw dies aged 76

Margot Robbie to appear in ‘Neighbours’ finale

When will Ikea open in New Zealand?

Just like his dad! Prince George takes after Will in newly-released birthday portrait

Ricky Martin restraining order scrapped by Puerto Rico judge

Priscilla Presley: I never wanted to leave Elvis alone

Watch the new trailer for Olivia Wilde’s ‘Don’t Worry Darling’, starring Harry Styles and Florence Pugh

An An the world’s oldest panda dies. And you won’t believe how old he was

Jane Fonda insists sex gets better with age for women

Rishi Sunak and Liz Truss named as final two candidates in Tory leadership race

Texas university to launch course on Harry Styles

The results are in, these are the best airlines to fly with in 2022

Jamie Lee Curtis says goodbye to Laurie Strode

Has Netflix found its Bond? Ryan Gosling stars in spy movie ‘The Gray Man’

Catherine Zeta-Jones talks insecurities, beauty standards and anti-ageing treatments

Microsoft launches Project AirSim, a flight simulator for drones

Watch the shocking moment a hero digger driver escapes Spanish wildfire

ACT has announced plans to ban the sale of new petrol and diesel vehicles from 2035

The Sussexes at UN: Harry speaks about climate crisis, Roe v Wade and ‘soulmate’ Meghan

Not Migaloo: White whale found on Victorian shores not famed albino

Duchess Camilla smiles with beloved pet pup in 75th birthday portrait

Wildfires and heat waves plague southern Europe

Lily Allen is set to make her television debut in new series Dreamland

‘It’s remarkable that I am able to speak’ – Emilia Clarke opens up about life-saving brain surgery

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New media professionals enter the industry with an innate passion for keeping people informed – although most probably don’t realize that keeping people informed is now a 24-hour-a-day, 7-day-a-week commitment.

Once limited by time zones and printing press schedules, reporting has profoundly changed with the onset of digital communication. Most outlets have switched to 24-hour cycles to meet the growing need to deliver the most immediate and compelling news at every hour of every day.

Many of us have woken to breaking news that surfaced while we were capturing some much-needed sleep. The thing is, news never sleeps. Skeleton crews of journalists, editors, copy editors, illustrators, graphic designers, photographers and cameramen all remain on duty after normal business hours at every operating outlet – whether it’s a television station, online outlet, wire bureau or radio station – poised to cover breaking news, even if that breaks at 3:45 a.m.

As public relations professionals, our job, too, is deeply entrenched in the news – in fact, we are often the ones making it. With the 24/7 cycle comes various pros and cons that we, too, must take into consideration as we counsel our clients through breaking moments or even the run-of-the-mill daily dissemination.