News 24/7

Sir Michael Parkinson reveals regret over infamous Meg Ryan interview

Sir Michael Parkinson still harbours regrets about his car-crash interview with Meg Ryan. The broadcaster has expressed regret over his […]...

News 24/7 Topics

Prince Charles: I’m not like how I am depicted on The Crown

Salman Rushdie attack: the legacy of the decades-old fatwa on the author, explained

A$AP Rocky charged with assault for allegedly shooting at former friend

Idris Elba ‘walks away from playing James Bond’

UN says record profits made by major oil companies is “immoral”

Amber Heard hires new legal team to appeal her defamation case against Johnny Depp

Opinion: Better Call Saul’s final episode is the end of the golden age of TV as we know it

You can now chow down on Eleven’s waffles at a ‘Stranger Things’ cafe

The COVID lab leak theory is dead. Here’s how we know the virus came from a Wuhan market

Angelina Jolie fights back tears as she drops daughter off at college: ‘I’m holding it together’

Anne Heche dies after life support turned off following fiery crash

What is this new Langya virus? Do we need to be worried?

Hugh Grant talks money, discipline and what makes a gentleman

Jon Hamm joins ‘The Morning Show’ for season 3

NZ children face a ‘perfect storm’ of dangerous diseases as immunisation rates fall

Matthew McConaughey to play champion football coach in new film

Shannen Doherty thriving despite battling Stage 4 cancer

The Iron Throne up for grabs again in ‘Game of Thrones’ prequel series

Serena Williams to retire from tennis after U.S. Open

Anne Heche remains in coma following fiery crash

John Travolta pays tribute to his ‘dearest’ Olivia Newton-John, as stars share their precious moments

Ashton Kutcher reveals battle with a rare disease

Olivia Newton-John has died aged 73

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New media professionals enter the industry with an innate passion for keeping people informed – although most probably don’t realize that keeping people informed is now a 24-hour-a-day, 7-day-a-week commitment.

Once limited by time zones and printing press schedules, reporting has profoundly changed with the onset of digital communication. Most outlets have switched to 24-hour cycles to meet the growing need to deliver the most immediate and compelling news at every hour of every day.

Many of us have woken to breaking news that surfaced while we were capturing some much-needed sleep. The thing is, news never sleeps. Skeleton crews of journalists, editors, copy editors, illustrators, graphic designers, photographers and cameramen all remain on duty after normal business hours at every operating outlet – whether it’s a television station, online outlet, wire bureau or radio station – poised to cover breaking news, even if that breaks at 3:45 a.m.

As public relations professionals, our job, too, is deeply entrenched in the news – in fact, we are often the ones making it. With the 24/7 cycle comes various pros and cons that we, too, must take into consideration as we counsel our clients through breaking moments or even the run-of-the-mill daily dissemination.