News 24/7

Merry Christmas from the Wales!

The Prince and Princess of Wales have release their Christmas card for 2023. ...

News 24/7 Topics

UN Leaders Demand Ceasefire as “Gaza is becoming a graveyard for children.”

Priscilla Presley explains Elvis’ dad guilt meant they stopped at one child

Prince George’s challenging new sport revealed by Prince William

Rare 17.6 Carat Blue Diamond could reach $50m at auction

Australian police charge woman with murder over mushroom lunch

Emilia Clarke’s biggest fear after suffering a brain haemorrhage was “being fired”, not “dying”

Brooke Shields reveals she was rushed to hospital with Bradley Cooper

King Charles expresses “deepest regret” for Kenya colonial wrongdoings

Princess Leonor of Spain Marks 18th Birthday with Solemn Oath

Judge Finds White Island Management Company Guilty

Matthew Perry’s ‘Friends’ co-stars break silence over his shock death: ‘We’re so utterly devastated’

Heartbroken Friends of Matthew Perry Share Their Tributes to the Star

Matthew Perry Dead at 54: A Tragic Loss for “Friends” and Fans

Beatles to release new song with Lennon’s voice

And Baby Makes 3! James Middleton Welcomes First Child

Martha Stewart Doesn’t Think About Her Age, and Nor Should Her Critics

Cornwall becoming known as ‘Hollywood-on-Sea’ as Oscar-winning stars buy property

Bindi Irwin breaks down as she speaks on miscarriage fears and 10-year health battle

Cher’s 40-year age gap: ‘Sometimes he has no idea what I’m talking about!’

After 45 Years, Meryl Streep Confirms Separation From Husband… Six Years Ago

Sir David Attenborough worries about being ‘too wordy’ in new ‘Planet Earth III’

More than 500 people dead as attacks on hospital in Gaza

Beloved Wānaka Adventurer and Pioneer Sir Tim Wallis Passes Away

First Look at the Final Season of The Crown

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New media professionals enter the industry with an innate passion for keeping people informed – although most probably don’t realize that keeping people informed is now a 24-hour-a-day, 7-day-a-week commitment.

Once limited by time zones and printing press schedules, reporting has profoundly changed with the onset of digital communication. Most outlets have switched to 24-hour cycles to meet the growing need to deliver the most immediate and compelling news at every hour of every day.

Many of us have woken to breaking news that surfaced while we were capturing some much-needed sleep. The thing is, news never sleeps. Skeleton crews of journalists, editors, copy editors, illustrators, graphic designers, photographers and cameramen all remain on duty after normal business hours at every operating outlet – whether it’s a television station, online outlet, wire bureau or radio station – poised to cover breaking news, even if that breaks at 3:45 a.m.

As public relations professionals, our job, too, is deeply entrenched in the news – in fact, we are often the ones making it. With the 24/7 cycle comes various pros and cons that we, too, must take into consideration as we counsel our clients through breaking moments or even the run-of-the-mill daily dissemination.