News 24/7

Merry Christmas from the Wales!

The Prince and Princess of Wales have release their Christmas card for 2023. ...

News 24/7 Topics

Brad Pitt Criticises His Son’s Social Media Rant as a Disheartening Smear

Dame Judi Dench reveals how she accidentally made a naked video call

K-Pop band BLACKPINK receive honorary MBEs from King Charles

Princess Eugenie Opens Up About Battles With Disordered Eating

A Very Royal Affair: Princess Kate Sparkles in Red

Leonardo DiCaprio reveals what he wants to do before turning 50

Shakira reaches deal to avoid $15 million tax fraud trial in Spain

Gwyneth Paltrow is ‘not interested’ in trying to look 28

‘Like an imposter living in your body’: says Emily Blunt

Queen of Christmas Mariah Carey reveals her holiday favourites

Unique records claimed as world marks Guinness World Records day

Devastated ‘Friends’ Cast Mourns the Passing of Co-Star Matthew Perry

Margot Robbie Launches Gin Company at Onslow in Auckland

Jamie Oliver surprised by how much he enjoyed wedding vow renewal

Holland Taylor, 80, shares key to relationship success with Sarah Paulson, 48

Sixth Time a Charm! Gordon Ramsay Welcomes New Baby

Royal Unveiling: Statues of Queen Elizabeth II and Prince Philip Revealed at Royal Albert Hall

The Beatles Make History – Again

Hollywood actors reach tentative deal with studios to end strike

Princess Mary and Danish Royal Family Host Spain’s King and Queen

Jennifer Aniston is Struggling After the Death of Matthew Perry “Completely Knocked Her Off Her Feet”

Prince William, Jacinda Ardern, Cate Blanchett walk ‘green carpet’ of Earthshot award ceremony

Michael J Fox: A Symbol of Resilience and Force for Change

Pamela Anderson on the freedom of ditching makeup: ‘I’m OK just like this'”

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New media professionals enter the industry with an innate passion for keeping people informed – although most probably don’t realize that keeping people informed is now a 24-hour-a-day, 7-day-a-week commitment.

Once limited by time zones and printing press schedules, reporting has profoundly changed with the onset of digital communication. Most outlets have switched to 24-hour cycles to meet the growing need to deliver the most immediate and compelling news at every hour of every day.

Many of us have woken to breaking news that surfaced while we were capturing some much-needed sleep. The thing is, news never sleeps. Skeleton crews of journalists, editors, copy editors, illustrators, graphic designers, photographers and cameramen all remain on duty after normal business hours at every operating outlet – whether it’s a television station, online outlet, wire bureau or radio station – poised to cover breaking news, even if that breaks at 3:45 a.m.

As public relations professionals, our job, too, is deeply entrenched in the news – in fact, we are often the ones making it. With the 24/7 cycle comes various pros and cons that we, too, must take into consideration as we counsel our clients through breaking moments or even the run-of-the-mill daily dissemination.