News 24/7

How important is sex to you? Emma Thompson on Sex and Intimacy

Do you need to be intimate with someone to have good sex?  How important is sex to you? These are just some of the questions asked by Emma Thompson’s new movie, Good Luck To You, Leo Grande. ...

News 24/7 Topics

The Royal Babysitter’s Night Out

The World Awaits The New Prince’s Name

The Royal Trio

Jacinda Ardern’s Gift To The New Royal Baby

It’s A Boy!

Breaking News: Kate Middleton Is In Labour

The Obamas Write A Letter To Their Daughter’s Boyfriend

Kate Middleton Delighted At Sister Pippa’s Pregnancy News

Pippa Middleton Is Pregnant

Prince Harry and Meghan Markle on their way to Sydney

Who Made Time’s 2018 Most Influential People List?

Meghan Markle and Prince Harry Celebrate Female Empowerment

Jacinda Ardern Meets The Queen

The One Thing The Queen and Meghan Markle Have in Common

Gifts For Kate Middleton and Prince William’s Royal Baby

Emilia Clarke Shares The Secret To Her Amazing Figure

Megan Markle Glows on Outing With Prince Harry

The Obamas Remember Barbara Bush

London Prepares For Kate Middleton’s New Baby

Guess the Royal Baby Name

Cynthia Nixon’s Major Win in Campaign Run

The Queen’s Message To Commonwealth Games Athletes

Nicole Kidman and Reese Witherspoon Stun on ‘Big Little Lies’ Set

The Queen’s Historic Visit

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New media professionals enter the industry with an innate passion for keeping people informed – although most probably don’t realize that keeping people informed is now a 24-hour-a-day, 7-day-a-week commitment.

Once limited by time zones and printing press schedules, reporting has profoundly changed with the onset of digital communication. Most outlets have switched to 24-hour cycles to meet the growing need to deliver the most immediate and compelling news at every hour of every day.

Many of us have woken to breaking news that surfaced while we were capturing some much-needed sleep. The thing is, news never sleeps. Skeleton crews of journalists, editors, copy editors, illustrators, graphic designers, photographers and cameramen all remain on duty after normal business hours at every operating outlet – whether it’s a television station, online outlet, wire bureau or radio station – poised to cover breaking news, even if that breaks at 3:45 a.m.

As public relations professionals, our job, too, is deeply entrenched in the news – in fact, we are often the ones making it. With the 24/7 cycle comes various pros and cons that we, too, must take into consideration as we counsel our clients through breaking moments or even the run-of-the-mill daily dissemination.