News 24/7

Jane Fonda thanks Jennifer Lopez for ‘saving her career’

She's had an extraordinary career as an activist, actress and fitness guru, but Jane Fonda credits Jennifer Lopez with resurrecting her career after she went 15 years without landing a role....

News 24/7 Topics

Michelle Obama Tells Students She’s Their ‘Forever First Lady’

Final Details of Royal Wedding Revealed

Princess Charlotte Turns Three

Meghan Markle and Prince Harry’s Royal Wedding Coin Is Here

Princess Eugenie and Meghan Markle Are Neighbours

Our Favourite Barack and Michelle Obama Moments

Meghan Markle and Prince Harry’s Royal Romance

5 Minutes With Rachel Weisz

Five Minutes With: Charlize Theron

Julianne Moore and Sienna Miller Unite For Time’s Up Movement

Are Amal and George Clooney Headed To The Royal Wedding?

North Korea Announces It Will Stop Nuclear Testing

Introducing Prince Louis Arthur Charles

How Jennifer Lawrence Stays in Shape

Kim Jong-un Leaves North Korea

Cate Blanchett Explains Why Ocean’s 8 Is So Important

Five Things You Didn’t Know About Elisabeth Moss

Jessica Biel Shares Her Wellness Philosophy

Who Will Be Prince Harry’s Best Man?

The New Royal Baby Will Have The Best Hand-Me-Downs

The Stars Step Out On The Red Carpet

Baby Alexander? Prince William Tells All

Prince Harry and Meghan Markle honour ANZAC

Playmates of the New Royal Baby

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New media professionals enter the industry with an innate passion for keeping people informed – although most probably don’t realize that keeping people informed is now a 24-hour-a-day, 7-day-a-week commitment.

Once limited by time zones and printing press schedules, reporting has profoundly changed with the onset of digital communication. Most outlets have switched to 24-hour cycles to meet the growing need to deliver the most immediate and compelling news at every hour of every day.

Many of us have woken to breaking news that surfaced while we were capturing some much-needed sleep. The thing is, news never sleeps. Skeleton crews of journalists, editors, copy editors, illustrators, graphic designers, photographers and cameramen all remain on duty after normal business hours at every operating outlet – whether it’s a television station, online outlet, wire bureau or radio station – poised to cover breaking news, even if that breaks at 3:45 a.m.

As public relations professionals, our job, too, is deeply entrenched in the news – in fact, we are often the ones making it. With the 24/7 cycle comes various pros and cons that we, too, must take into consideration as we counsel our clients through breaking moments or even the run-of-the-mill daily dissemination.