News 24/7

The Duchess of Cornwall celebrates her 75th birthday with a photograph taken by the Duchess of Cambridge

The celebrate her 75th birthday, the Duchess of Cornwall has guest edited Country Life magazine. ...

News 24/7 Topics

Bill Cosby assaulted woman at Playboy Mansion, accuser’s lawyer says as civil trial starts

Jury rules Amber Heard defamed Johnny Depp

Princess Eugenie departs Frogmore Cottage and moves to Portugal

Kevin Spacey to face sex crime charges in the U.K

Do you still have your Harry Potter books? Christie’s to offer rare first edition ‘Harry Potter’ book in private sale

What is the Uluru Statement from the Heart?

The Queen’s Platinum Jubilee: A look back at the monarch’s memorable New Zealand and Australia tours

Elvis film director calls Presley family response ‘greatest review of my life’

Queen expected to meet Lilibet for first time to celebrate her first birthday

Mona Lisa hit by a cream pie

Want to be Prince Charles’ next door neighbour? Now’s your chance

‘Top Gun: Maverick’ debuts to stratospheric $US124 million

Princess Charlene reflects on ‘difficult’ recovery following health battle

Billie Eilish: Living with Tourette’s is exhausting

Meghan Markle visits Texas shooting memorial as community and leaders call for gun reform

‘Stranger Things’ returns with more supernatural horrors

How the NRA evolved from backing a 1934 ban on machine guns to blocking nearly all firearm restrictions today

‘Goodfellas’ actor Ray Liotta dies aged 67

Kya runs from the law in the brand new trailer for ‘Where The Crawdads Sing’

Emma Thompson cast as Miss Trunchbull in new Matilda movie

Mark Wahlberg talks faith, family and putting on 14kg for his new role

Minutes before school attack, Texas gunman sent online warning

Royal Garden parties back in full swing despite the rain

Kate Moss testifies in Johnny Depp trial: ‘He never pushed me’

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New media professionals enter the industry with an innate passion for keeping people informed – although most probably don’t realize that keeping people informed is now a 24-hour-a-day, 7-day-a-week commitment.

Once limited by time zones and printing press schedules, reporting has profoundly changed with the onset of digital communication. Most outlets have switched to 24-hour cycles to meet the growing need to deliver the most immediate and compelling news at every hour of every day.

Many of us have woken to breaking news that surfaced while we were capturing some much-needed sleep. The thing is, news never sleeps. Skeleton crews of journalists, editors, copy editors, illustrators, graphic designers, photographers and cameramen all remain on duty after normal business hours at every operating outlet – whether it’s a television station, online outlet, wire bureau or radio station – poised to cover breaking news, even if that breaks at 3:45 a.m.

As public relations professionals, our job, too, is deeply entrenched in the news – in fact, we are often the ones making it. With the 24/7 cycle comes various pros and cons that we, too, must take into consideration as we counsel our clients through breaking moments or even the run-of-the-mill daily dissemination.