News 24/7

Gwyneth Paltrow addresses backlash over ‘wellness routine’

Gwyneth Paltrow has insisted she eats "far more than bone broth and vegetables"....

News 24/7 Topics

Alicia Silverstone revives ‘Clueless’ character Cher

Beyoncé announces first new tour in nearly seven years

Michael Jackson’s nephew to play ‘King of Pop’ in biopic

Alec Baldwin charged for ‘reckless acts’ in ‘Rust’ shooting

Auckland floods: even stormwater reform won’t be enough – we need a ‘sponge city’ to avoid future disasters

Blake Lively and Justin Baldoni cast in film adaptation of Colleen Hoover’s ‘It Ends With Us’

How to help those impacted by the Auckland floods

Voluntary assisted dying will be available to more Australians this year. Here’s what to expect in 2023

NASA unveils space plane designed to fly to Saturn’s moon Titan

The Doomsday Clock is now at 90 seconds to midnight — the closest we have ever been to global catastrophe

Body image campaigner Taryn Brumfitt is 2023 Australian of the Year

Lisa Marie Presley’s daughter stars in ‘Daisy Jones & the Six’ trailer

Jacinda Ardern wears sentimental dress; Prince William sends thanks for her support

Princess Eugenie is pregnant with her second child

Box office hit ‘Everything Everywhere’ leads Oscar nominations

A bright green comet, last seen during the Stone Age, will be visible next week

Beyoncé earned ‘$280k’ a minute for Dubai gig that divided fans

72-year-old California gunman kills himself after Lunar New Year massacre

Cate Blanchett considered retiring from acting

Jeremy Renner broke more than 30 bones in snow clearing accident

Lisa Marie Presley farewelled at Graceland

BAFTA nominations: German ‘All Quiet On The Western Front’ leads nods

So long Jamie and Claire! ‘Outlander’ to end after season 8

Watch the new trailer for ‘Empire of Light’ starring Olivia Colman

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New media professionals enter the industry with an innate passion for keeping people informed – although most probably don’t realize that keeping people informed is now a 24-hour-a-day, 7-day-a-week commitment.

Once limited by time zones and printing press schedules, reporting has profoundly changed with the onset of digital communication. Most outlets have switched to 24-hour cycles to meet the growing need to deliver the most immediate and compelling news at every hour of every day.

Many of us have woken to breaking news that surfaced while we were capturing some much-needed sleep. The thing is, news never sleeps. Skeleton crews of journalists, editors, copy editors, illustrators, graphic designers, photographers and cameramen all remain on duty after normal business hours at every operating outlet – whether it’s a television station, online outlet, wire bureau or radio station – poised to cover breaking news, even if that breaks at 3:45 a.m.

As public relations professionals, our job, too, is deeply entrenched in the news – in fact, we are often the ones making it. With the 24/7 cycle comes various pros and cons that we, too, must take into consideration as we counsel our clients through breaking moments or even the run-of-the-mill daily dissemination.