News 24/7

Bob Dylan apologises for selling machine-signed art and books

Bob Dylan has apologised for selling machine-signed art and books....

News 24/7 Topics

Ukraine’s President Zelenskiy will never get used to war

Simon Cowell’s new TikTok project aimed at aspiring musicians

Who were Britain’s shortest-serving prime ministers?

Judi Dench criticises ‘The Crown’ for ‘crude sensationalism’

Liz Truss resigns as prime minister: the five causes of her downfall explained

Duchess of Sussex hopes any actress who plays her captures ‘softness’ and ‘silliness’

Matthew Perry almost died after colon burst from opioid overuse

Kanye West sued for $250 million over George Floyd comments

Rod Stewart rents out home for family of 7 Ukrainian refugees

The show will go on: Sussexes’ Netflix series to launch in December

James Corden banned by owner of iconic Balthazar restaurant

Aussie Tradie runs from Perth to Bondi to raise money for the homeless

Freaky! Tilda Swinton collects teeth from film sets

Actor Cuba Gooding Jr. avoids criminal record in Manhattan sex abuse case

Mel Gibson cleared to testify about conversation he had with one of Harvey Weinstein’s accusers

Beloved ‘Harry Potter’ star, Robbie Coltrane dies

Mattel celebrates Tina Turner with Barbie creation

Queen releases rediscovered song featuring Freddie Mercury

Watch the trailer: Emma Thompson’s remarkable transformation into Miss Trunchbull in ‘Matilda’

Rainbow fentanyl – the newest Halloween scare

US farmers celebrate 60 years of James Bond with world’s largest corn maze

Coronation of King Charles to be held in May

‘Murder, She Wrote’ actress Angela Lansbury dead at age 96

Barbie names Ethique founder Brianne West as official role model

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New media professionals enter the industry with an innate passion for keeping people informed – although most probably don’t realize that keeping people informed is now a 24-hour-a-day, 7-day-a-week commitment.

Once limited by time zones and printing press schedules, reporting has profoundly changed with the onset of digital communication. Most outlets have switched to 24-hour cycles to meet the growing need to deliver the most immediate and compelling news at every hour of every day.

Many of us have woken to breaking news that surfaced while we were capturing some much-needed sleep. The thing is, news never sleeps. Skeleton crews of journalists, editors, copy editors, illustrators, graphic designers, photographers and cameramen all remain on duty after normal business hours at every operating outlet – whether it’s a television station, online outlet, wire bureau or radio station – poised to cover breaking news, even if that breaks at 3:45 a.m.

As public relations professionals, our job, too, is deeply entrenched in the news – in fact, we are often the ones making it. With the 24/7 cycle comes various pros and cons that we, too, must take into consideration as we counsel our clients through breaking moments or even the run-of-the-mill daily dissemination.