News 24/7

Bruce Willis to retire from acting after degenerative medical diagnosis

Royal Family pays tribute to Prince Philip at memorial service

‘A central European miracle’: why the city of Lviv is so important for Ukraine

Ukraine’s women fighters reflect a cultural tradition of feminist independence

Topp Twins’ breast cancer battle: ‘We both feel so loved’

Why did Russia invade Ukraine? FAQs about the conflict that has shocked the world

President Zelensky thanks Ashton Kutcher and Mila Kunis for raising over $35 million for Ukraine

Foo Fighters drummer Taylor Hawkins dies, aged 50

Ukraine’s zoos: what is happening to all the animals?

Could Vladimir Putin be ousted over his Ukraine invasion?

The Barty Party is over: Tennis champion Ash Barty retires

How Ukraine’s personal, grassroots memorials honour individual citizens who fought for their nation

As New Zealand relaxes restrictions, here’s what we can still do to limit COVID infections

Big day for announcements in NZ as vaccine mandates dropped and Air NZ launches direct flight to New York

Chinese airline Boeing 737 plane crashes in mountains with 132 people on board

David Beckham hands over Instagram account to Ukrainian doctor to show the devastation of war

Royals on tour: The Duke and Duchess of Cambridge visit local cacao farm

Portraits of Catherine, Duchess of Cambridge, to go on tour

Ukraine’s President Zelenskyy asks U.S. Congress to ‘protect our sky’ against Russia

Blue Origin to fly ‘SNL’ star Pete Davidson to space next week

Royal family reunite for the Commonwealth Day service while the Queen stays at home

Queen Elizabeth ‘is too frail to walk her Corgis’

Queen ‘unlikely’ to meet Lilibet as Prince Harry won’t return to the U.K for Prince Philip’s memorial service

Ukrainian violinist captures hearts with moving performance in bomb shelter

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New media professionals enter the industry with an innate passion for keeping people informed – although most probably don’t realize that keeping people informed is now a 24-hour-a-day, 7-day-a-week commitment.

Once limited by time zones and printing press schedules, reporting has profoundly changed with the onset of digital communication. Most outlets have switched to 24-hour cycles to meet the growing need to deliver the most immediate and compelling news at every hour of every day.

Many of us have woken to breaking news that surfaced while we were capturing some much-needed sleep. The thing is, news never sleeps. Skeleton crews of journalists, editors, copy editors, illustrators, graphic designers, photographers and cameramen all remain on duty after normal business hours at every operating outlet – whether it’s a television station, online outlet, wire bureau or radio station – poised to cover breaking news, even if that breaks at 3:45 a.m.

As public relations professionals, our job, too, is deeply entrenched in the news – in fact, we are often the ones making it. With the 24/7 cycle comes various pros and cons that we, too, must take into consideration as we counsel our clients through breaking moments or even the run-of-the-mill daily dissemination.