The new account on Instagram has been published under the handle: “American Riviera Orchard.”
While there are currently no posts, except for the logo, the Instagram story function features a video of Markle in the kitchen and arranging flowers.

American Riveria Orchard: The Tig 2.0
According to reports, the Duchess is launching the brand as an extension of her old lifestyle blog, “The Tig”. An insider told Page Six Style that it will focus on home, garden, food and general lifestyle wares. “She’s been working on this for over a year and it’s all the things that are close to her heart — all the things she’s passionate about.”
The logo for the brand features a script-like font that resembles Markle’s calligraphy. Her hand writing is something she has become know for over the years.
American Riviera Orchard’s website has yet to publish any content, except for the brand’s logo and a space to sign up for a “waitlist.”