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These five colour trends are everywhere in beauty right now


Trending hair and makeup colours
Image: @andreatakagi
In case you hadn't noticed, beauty has fallen in love with bold colour again. 

With life undoubtedly serving up some overwhelming challenges in recent times, from the cost of living crisis to climate change, it’s like we all need a little mental escapism every now and then. One of the ways we’re doing it, is by adding a shot of colour to our lives.

MiNDFOOD’s latest issue celebrates the idea more widely, touching on everything from the psychology of colour and how it influences how we think, feel, behave and even decorate, to beneficial foods based on colour and plenty more.

Admittedly there is a lingering minimalist vibe to many beauty approaches right now, but it just means when a touch of colour is added, it’s intentional. Not so much to make an overwhelming statement, but enough to give you a little lift. No wonder when a celeb debuts a new look, so many are jumping on the bandwagon (us included!)

Pink makeup


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A post shared by Nikki_Makeup (@nikki_makeup)

Few could have avoided the onslaught and influence of pink right now. It began with Valentino’s Pink PP collection last year and evolved with Pantone naming bright and vibrant red-pink hue called Viva Magenta its 2023 colour of the year. Then of course there’s been the vigorous embrace of Barbie (known as Barbiecore) and a signature tone of pink that seems to be awash over everything from nail colour to clothing to accessories and plenty more. 

In beauty, pink has been having a moment for at least as long, in particular in the return of blush, as well as a coordinated look that requires a simple, blended out wash of colour over eyes, cheeks and lips. The easiest way to do it? Apply a touch of power blush to eyes as well as cheeks, and fill in lips with a similar shade of lip liner. Add a touch of clear balm over the top and you’re good to go. 

‘Blueberry Milk’ manicure

Try: Essie Saltwater Happy, OPI Mali-blue Shore or CND Vinylux in Climb to the Top-az

Perhaps the newest and most buzziest trend (so don’t expect it to stick around) is the Blueberry Milk manicure.

The name seems a little odd, but you wont be surprised if you’ve followed the glazed doughnut manicure trend or the rise of ‘lip gloss nails’ or any of the other celebrity-inspired nail looks that have taken nail salons by storm in the last 12 months.

The latest can be credited to style influencers like Sophia Richie, Hailey Bieber and Dua Lipa each having been seen with a specific milky blue hue over their nails, the soft colour having been deemed the perfect accompaniment to the summer outfits they’re rocking during a scorching hot season in the northern hemisphere.

Elegant and eye-catching it manages to make a statement without being shouty. Lucky for us we can get in early before our warmer season ramps up here by applying a creamy, sheer shade of blue over a base of white or a pearlescent polish to achieve that milky look. 

Red hair


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A post shared by Jenna Perry (@jennaperryhair)

If you’re ever thought about dying your hair red but was put off by the upkeep, now is the time to do it. Reds and coppers are red-hot! Case-in-point: Emily Ratajkowski turning up on her Instagramwith a spicy copper ‘do. Not to mention the buzz around Disney’s new Ariel, Halle Bailey, in the film remake of The Little Mermaid. Hair colour experts Goldwell even named a vibrant red hue called ‘‘Cherry Pop’ its colour of the year for 2023, but it seems the trend just keeps growing.

Cherry red lips

Cherry Red glossy lipsticks

Laura Mercier High Vibe Lip Colour in Rush; MECCA MAX Pout Pop Sheer Lipstick in Mood Booster; Kylie Beauty Tinted Butter Balm in Moving On

Red lipstick will forever be in style, but there are always variations in how to wear it. A dewy shiny finish has been emerging in popularity recently and combined with a slightly warmer pinky-red hue it’s the look of the season to try with an abundance of products you can use to recreate the look. We recommend trying the new breed of tinted lip oils which can be worn alone – and many leave behind a flattering hint of colour – or dabbing a sheer balmy colour in the centre of your lips to get that cherry flush.

Green eyeshadow


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A post shared by Sydney J. Harper (@sydneyjharper)

Green with envy is how you could describe us, seeing all the creative eye looks coming out using every shade from grass green to emerald emblazoned across eyes. To keep things current, green is used on its own, with a single hue as the focus, rather than any complicated shading and blending. Extra points if the colour is winged out slightly at the edges and paired with lashing of mascara and a dewy lip.



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