Makeup artist Sophy Phillips calls pink ‘versatile and fun’, pointing out that it works for a variety of moods and moments.
“Pink has had some powerful moments throughout makeup history, ” she says. “It’s a colour that is innately feminine, that can be used to create softness or loud statements. It’s versatile and always fun.”
Philips says the easy thing about the popularity of sheer pink makeup looks, is that often one product can work on eyes, lips and cheeks.
“Not only is that easier on the pocket, especially if you’re venturing into pink territory for the first time, but it makes the entire look cohesive, she says. “Blush powders typically contain less pigment than eyeshadows, so they’re perfect for creating a ‘wash’ of colour across the eyes as well as the cheeks. “
Cream products are another good option for a glowy, modern makeup look. “I love MECCA MAX Off Duty Cream Blush. A really versatile colour is ‘Tutu'”.
When choosing a pink to suit Philips says if you have a cooler, fairer skin tone, look for cooler pinks that contain more blue pigment. “For warmer and deeper skin tones, slightly peachier tones tend to be more seamless.”
She says if you’re dipping a toe into pink lip colours for the first time, trying sheer products like a gloss or a balm is “a nice safe place to start”.