Unlike many other frozen meat products that are filled with preservatives and fillers, Silver Fern Farms let the quality of their finest cuts of meat shine through. Sourced from farms around New Zealand, each PURE Burger contains 97-99% grass-fed red meat and is simply seasoned with salt, pepper and, for the beef and venison products, collagen, which makes for a juicier, more tender burger while reducing fat splatter in the pan when cooking. Not only does this pure quality result in a more flavoursome product, but means the PURE* Burgers are a fantastic option for people with different dietary needs, being both gluten-free and keto-friendly. Plus, the larger packs make them a handy freezer staple for any occasion, from weeknight meals to weekend gatherings.
While passionate about bringing their range of premium meat products to all Kiwis, Silver Fern Farms understands not every family has the opportunity to purchase quality red meat. That’s why for every pack of PURE* Burgers sold, they are donating $1 to Meat the Need, a charity that works with local food banks and City Missions to supply high-quality nutrition to those who need it most.
Lyndon McNab is one of the many Silver Fern Farmers involved in the initiative. The third-generation farmer, who lives in Owaka, South Otago, says he had already seen the need for this kind of initiative, so when Silver Fern Farms presented him with the chance to get involved in Meat the Need, he knew he’d want to help make a difference. “I grew up with animal protein on the table. We sort of took it for granted as kids. When I had my own kids and got more involved in the wider community, it opened my eyes to the fact that that’s not necessarily commonplace,” he says. “We’re in a strong position to be able to help out and it feels very relevant when it’s something you’re actually producing. When this opportunity came along, it was perfect for us.”
Silver Fern Farms PURE* Burgers are available in supermarket freezers now.
*PURE Burgers are 97% red meat with added salt, pepper and collagen