News 24/7

‘Little kids who were still sleeping’ – Thailand mourns 36 victims of mass killing

Pink and white coffins adorned with gold and bearing the bodies of the 22 children killed in a gun and knife rampage in Thailand were loaded onto a truck late on Thursday and driven away in the darkness....

News 24/7 Topics

Russian ballet dancer censured for pro-war performance in Uzbekistan

Arnold Schwarzenegger calls for ‘fight against hate’ during Auschwitz visit

Lizzo plays former president’s 200-year-old flute

Iran on fire: Once again, women are on the vanguard of transformative change

Alec Baldwin, others may soon be charged over ‘Rust’ shooting – prosecutor

Spanish court formally sends Shakira to trial for tax fraud

Our all-time favourite Emily Blunt movie roles

What will its first far-right leader since WWII mean for Italy?

Australian Comedian Hannah Gadsby signs a new deal with Netflix

Watch the incredible moment NASA crashes a spacecraft into an asteroid

Rihanna confirmed to perform at Super Bowl 2023

Shakira vows to fight ‘false’ Spanish tax accusations in first public comments

The most memorable Royal photos of 2022

Scientists discover fossils of giant sea lizard

7 things you didn’t know about Adele

Prince and Princess of Wales thank volunteers, sharing that ‘Her Majesty was looking down on us.’

The wait is over: Costco New Zealand officially opening on 28 September

Collectors clamour for rare Queen Elizabeth coins and notes

NASA is crashing a spacecraft into an asteroid to test a plan that could one day save Earth from catastrophe

Putin’s mobilisation speech: what he said and what he meant

Brad Pitt launches genderless skincare line, says he ‘loves what Gwyneth’s done’

Danish Queen tests positive for COVID following Queen Elizabeth’s funeral

Brad Pitt, Nick Cave debut their artwork at Finland exhibition

Elton John set to perform at the White House on Friday

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New media professionals enter the industry with an innate passion for keeping people informed – although most probably don’t realize that keeping people informed is now a 24-hour-a-day, 7-day-a-week commitment.

Once limited by time zones and printing press schedules, reporting has profoundly changed with the onset of digital communication. Most outlets have switched to 24-hour cycles to meet the growing need to deliver the most immediate and compelling news at every hour of every day.

Many of us have woken to breaking news that surfaced while we were capturing some much-needed sleep. The thing is, news never sleeps. Skeleton crews of journalists, editors, copy editors, illustrators, graphic designers, photographers and cameramen all remain on duty after normal business hours at every operating outlet – whether it’s a television station, online outlet, wire bureau or radio station – poised to cover breaking news, even if that breaks at 3:45 a.m.

As public relations professionals, our job, too, is deeply entrenched in the news – in fact, we are often the ones making it. With the 24/7 cycle comes various pros and cons that we, too, must take into consideration as we counsel our clients through breaking moments or even the run-of-the-mill daily dissemination.