News 24/7

Qantas Flight Makes Emergency Landing in Sydney After Engine Failure

A Qantas flight has landed safely in Sydney after an engine failure....

News 24/7 Topics

Hurricane Milton explodes into a powerful Category 5 storm as it heads for Florida

Pamela Anderson says she had depression for “a couple of decades”

Meghan Markle upcycles glamorous red dress for charity gala

Judi Dench tearfully reacts to death of friend Maggie Smith

Review: ‘Joker: Folie à Deux’ is relentlessly claustrophobic – and castigates its fans at every turn

Everything we know about ‘The Princess Diaries 3’

New trailer for ‘Paddington in Peru’ released

Naomi Campbell admits failures at charity, denies misconduct

Daniel Day-Lewis to come out of acting retirement for son’s film ‘Anemone’

Doctor pleads guilty in death of ‘Friends’ star Matthew Perry

Nicole Kidman’s daughter Sunday Rose makes modelling debut at Miu Miu

Why plastic bottles now have their caps attached in some countries

Princess Beatrice reveals she is expecting her second child

Martha Stewart Doesn’t Think About Her Age, and Nor Should Her Critics

Kirsten Bell and Adam Brody navigate love and differences in ‘Nobody Wants This’

Kate Winslet reveals secrets behind filming the ‘Titanic’ door scene

Rebel Wilson ties the knot with Ramona Agruma in stunning Italy wedding

New charity initiative removes cancer survivors’ radiation tattoos for free

Goldie Hawn shares secret to 40-year relationship with Kurt Russell

Costly Cravings: Chocolate Prices Expected to Rise for the Holidays

Spanish mother and daughter train bacteria to restore church frescoes

Beyoncé at her glamorous best for launch of her new whisky brand

Kris Kristofferson, influential singer-songwriter, dies at 88

Watch: New Zealand sets haka world record

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New media professionals enter the industry with an innate passion for keeping people informed – although most probably don’t realize that keeping people informed is now a 24-hour-a-day, 7-day-a-week commitment.

Once limited by time zones and printing press schedules, reporting has profoundly changed with the onset of digital communication. Most outlets have switched to 24-hour cycles to meet the growing need to deliver the most immediate and compelling news at every hour of every day.

Many of us have woken to breaking news that surfaced while we were capturing some much-needed sleep. The thing is, news never sleeps. Skeleton crews of journalists, editors, copy editors, illustrators, graphic designers, photographers and cameramen all remain on duty after normal business hours at every operating outlet – whether it’s a television station, online outlet, wire bureau or radio station – poised to cover breaking news, even if that breaks at 3:45 a.m.

As public relations professionals, our job, too, is deeply entrenched in the news – in fact, we are often the ones making it. With the 24/7 cycle comes various pros and cons that we, too, must take into consideration as we counsel our clients through breaking moments or even the run-of-the-mill daily dissemination.