News 24/7

NASA Is Launching a Major Mission To Look for Habitable Spots on Jupiter’s Moon Europa

NASA has launched a hotly anticipated new mission to Jupiter’s fourth-largest moon, Europa....

News 24/7 Topics

Sir Elton John: ‘I don’t know how much time I have left’

William and Kate make surprise visit to support Southport community

Sean ‘Diddy’ Combs’ to remain in jail as sex trafficking trial set for May

Taylor Swift donates $US5 million to Hurricane Helene and Milton relief efforts

Princess Eugenie opens up on sisterly bond with Princess Beatrice: ‘We talk about everything’

Hurricane Milton explodes into a powerful Category 5 storm as it heads for Florida

Pamela Anderson says she had depression for “a couple of decades”

Meghan Markle upcycles glamorous red dress for charity gala

Judi Dench tearfully reacts to death of friend Maggie Smith

Review: ‘Joker: Folie à Deux’ is relentlessly claustrophobic – and castigates its fans at every turn

Everything we know about ‘The Princess Diaries 3’

New trailer for ‘Paddington in Peru’ released

Naomi Campbell admits failures at charity, denies misconduct

Daniel Day-Lewis to come out of acting retirement for son’s film ‘Anemone’

Doctor pleads guilty in death of ‘Friends’ star Matthew Perry

Nicole Kidman’s daughter Sunday Rose makes modelling debut at Miu Miu

Why plastic bottles now have their caps attached in some countries

Princess Beatrice reveals she is expecting her second child

Martha Stewart Doesn’t Think About Her Age, and Nor Should Her Critics

Kirsten Bell and Adam Brody navigate love and differences in ‘Nobody Wants This’

Kate Winslet reveals secrets behind filming the ‘Titanic’ door scene

Rebel Wilson ties the knot with Ramona Agruma in stunning Italy wedding

New charity initiative removes cancer survivors’ radiation tattoos for free

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New media professionals enter the industry with an innate passion for keeping people informed – although most probably don’t realize that keeping people informed is now a 24-hour-a-day, 7-day-a-week commitment.

Once limited by time zones and printing press schedules, reporting has profoundly changed with the onset of digital communication. Most outlets have switched to 24-hour cycles to meet the growing need to deliver the most immediate and compelling news at every hour of every day.

Many of us have woken to breaking news that surfaced while we were capturing some much-needed sleep. The thing is, news never sleeps. Skeleton crews of journalists, editors, copy editors, illustrators, graphic designers, photographers and cameramen all remain on duty after normal business hours at every operating outlet – whether it’s a television station, online outlet, wire bureau or radio station – poised to cover breaking news, even if that breaks at 3:45 a.m.

As public relations professionals, our job, too, is deeply entrenched in the news – in fact, we are often the ones making it. With the 24/7 cycle comes various pros and cons that we, too, must take into consideration as we counsel our clients through breaking moments or even the run-of-the-mill daily dissemination.