News 24/7

The tale of two brothers: Princes William and Harry celebrate across the Atlantic

While the Prince and Princess of Wales hosted the Diplomatic Reception at Buckingham Palace with his father, King Charles, the Prince's younger brother Harry was in New York City with his wife, Meghan, receiving an 'anti-racism' award. ...

News 24/7 Topics

Prince Harry to write about the Queen’s death in upcoming memoir, ‘Spare’

Brazil’s former leftist president Lula beats Bolsonaro in election

Liam Hemsworth to replace Henry Cavill in ‘The Witcher’

South Korea mourns, wants answers after Halloween crush kills 153

Helen Mirren and Harrison Ford ‘Yellowstone’ spin-off to debut on 18 December

8 Interesting facts about the late rocker, Jerry Lee Lewis

Climate activist glues head to ‘Girl with a Pearl Earring’ painting

Queen Collector’s Edition: Inside the MiNDFOOD November 2022 issue

‘The Crown’ release to go ahead despite outrage over story lines

Everything we know about Succession season four

Taylor Swift breaks records with new album ‘Midnights’

‘Doctor Who’ to stream on Disney+ outside the UK

Adidas ends Kanye West partnership over antisemitism, hate speech

Bow down to the most exceptional female warrior: The Woman King

Who is Rishi Sunak, the new UK prime minister?

New Harvey Weinstein trial starts with graphic allegations

Julia Roberts recounts funny story of having to ‘win over’ Richard Gere in ‘Pretty Woman’

Comic actor Leslie Jordan, 67, killed in Hollywood car accident

Carly Simon grieving after her sisters die a day apart

Liz Truss resigns: who is in and who is out in the race to replace her?

Ukraine’s President Zelenskiy will never get used to war

Simon Cowell’s new TikTok project aimed at aspiring musicians

Who were Britain’s shortest-serving prime ministers?

Judi Dench criticises ‘The Crown’ for ‘crude sensationalism’

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New media professionals enter the industry with an innate passion for keeping people informed – although most probably don’t realize that keeping people informed is now a 24-hour-a-day, 7-day-a-week commitment.

Once limited by time zones and printing press schedules, reporting has profoundly changed with the onset of digital communication. Most outlets have switched to 24-hour cycles to meet the growing need to deliver the most immediate and compelling news at every hour of every day.

Many of us have woken to breaking news that surfaced while we were capturing some much-needed sleep. The thing is, news never sleeps. Skeleton crews of journalists, editors, copy editors, illustrators, graphic designers, photographers and cameramen all remain on duty after normal business hours at every operating outlet – whether it’s a television station, online outlet, wire bureau or radio station – poised to cover breaking news, even if that breaks at 3:45 a.m.

As public relations professionals, our job, too, is deeply entrenched in the news – in fact, we are often the ones making it. With the 24/7 cycle comes various pros and cons that we, too, must take into consideration as we counsel our clients through breaking moments or even the run-of-the-mill daily dissemination.