News 24/7

Mushroom Update: Cause of death confirmed via forensic analysis

Detailed forensic analysis has confirmed that the unfortunate demise of three individuals who succumbed to mushroom poisoning was indeed the cause of their deaths....

News 24/7 Topics

Six people killed in Maui wildfire as survivors flee into ocean

Rita Ora calls her Tom Ford wedding dress a ‘dream come true’

What are Hollywood actors and writers afraid of? A cinema scholar explains how AI is upending the movie and TV business

Brooke Shields explores ‘the power of ageing’ in new book

Ancient whale from Peru may be most massive animal ever on Earth

Warner Bros movie ‘Barbie’ ticket sales top US$1 billion

Are we alone in the universe? 4 essential reads on potential contact with aliens

Everything we know about Harry & Meghan’s new film: ‘Meet Me At The Lake’

Lizzo sued by former dancers, accused of creating hostile work environment

Canadian PM Justin Trudeau separates from wife of 18 years

Otter pups receive first health check at Edinburgh Zoo

‘Euphoria’ star Angus Cloud dead at 25

Pee-wee Herman star Paul Reubens passes away aged 70

Madonna says she’s ‘lucky to be alive’ after ICU admission

Women’s World Cup: five issues holding back the female game

Tearful Kevin Spacey ‘humbled’ by acquittal on all sex charges in London trial

Sinead O’Connor dead at 56

Pouting lips and swivelling hips: Mick Jagger Turns 80

Hubble reveals sparkling boulders knocked off asteroid by groundbreaking DART mission

The Prince of Wales on his Homewards project: ‘Homelessness can be ended for good’

Obamas’ personal chef has drowned: ‘Our hearts are broken’

Elon Musk says Twitter’s blue bird logo to be replaced by an X

Jamie Lee Curtis: Hollywood is at a crossroads as stars continue to strike

Tony Bennett, legendary American singer, dies at age 96

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New media professionals enter the industry with an innate passion for keeping people informed – although most probably don’t realize that keeping people informed is now a 24-hour-a-day, 7-day-a-week commitment.

Once limited by time zones and printing press schedules, reporting has profoundly changed with the onset of digital communication. Most outlets have switched to 24-hour cycles to meet the growing need to deliver the most immediate and compelling news at every hour of every day.

Many of us have woken to breaking news that surfaced while we were capturing some much-needed sleep. The thing is, news never sleeps. Skeleton crews of journalists, editors, copy editors, illustrators, graphic designers, photographers and cameramen all remain on duty after normal business hours at every operating outlet – whether it’s a television station, online outlet, wire bureau or radio station – poised to cover breaking news, even if that breaks at 3:45 a.m.

As public relations professionals, our job, too, is deeply entrenched in the news – in fact, we are often the ones making it. With the 24/7 cycle comes various pros and cons that we, too, must take into consideration as we counsel our clients through breaking moments or even the run-of-the-mill daily dissemination.