News 24/7

Bondi Junction attack victims: What we know

Three victims have been identified so far....

News 24/7 Topics

Superman will finally face off Batman in ‘Dawn Of Justice’

Billboard Music Awards: Best Bits

Cannes Weekend Highlights

‘Grace of Monaco’ film opens Cannes Film Festival

Eurovision 2014: Bearded lady wins song contest

Met Gala Red Carpet Highlights

Actor Bob Hoskins Dead at age 71

George Clooney rumoured to be engaged

Jodie Foster marries girlfriend Alexandra Hedison

Gwyneth Paltrow and Chris Martin ‘uncoupling’

Celebrity selfies and photobombs: our favourites

Pint-sized Oscar style: kids dress up as stars

Highlights: Oscar Awards gallery

Philip Seymour Hoffman: 1967-2014

Exclusive Interview: Robert De Niro – Meeting the Godfather

Laura Linney becomes a mother at 49

Johnny Depp engaged to The Rum Diary co-star Amber Heard

Drew Barrymore’s new role, editor-at-large

Behind-the-scenes: The making of the Golden Globes

Top 4 bizarre stories to kick off 2014

Jon Bon Jovi walks Aussie fan down the aisle

Scarlett Johannson engaged to Romain Dauriac

Penelope Cruz and Javier Bardem welcome baby girl

Chaos and crashes: Aussies involved in Tour de France farce

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New media professionals enter the industry with an innate passion for keeping people informed – although most probably don’t realize that keeping people informed is now a 24-hour-a-day, 7-day-a-week commitment.

Once limited by time zones and printing press schedules, reporting has profoundly changed with the onset of digital communication. Most outlets have switched to 24-hour cycles to meet the growing need to deliver the most immediate and compelling news at every hour of every day.

Many of us have woken to breaking news that surfaced while we were capturing some much-needed sleep. The thing is, news never sleeps. Skeleton crews of journalists, editors, copy editors, illustrators, graphic designers, photographers and cameramen all remain on duty after normal business hours at every operating outlet – whether it’s a television station, online outlet, wire bureau or radio station – poised to cover breaking news, even if that breaks at 3:45 a.m.

As public relations professionals, our job, too, is deeply entrenched in the news – in fact, we are often the ones making it. With the 24/7 cycle comes various pros and cons that we, too, must take into consideration as we counsel our clients through breaking moments or even the run-of-the-mill daily dissemination.