News 24/7

Jim Carrey Admits Retirement U-Turn: “I Need The Money”

Jim Carrey made his film comeback as he has blown through his savings....

News 24/7 Topics

President Trump paints bleak picture of today’s America, tomorrow’s world

Trump inauguration: the day many thought, prayed would never come

Five Minutes With: Dev Patel

2016 hottest year ever recorded: human activity to blame

World’s eight richest people have same wealth as poorest 50%

Prince Charles writes easy-to-follow guide to climate change

Five Minutes With: Casey Affleck

Wild weather: storms, floods in UK; heatwaves across Australia

Five Minutes With: Michelle Williams

Fiery Trump attacks media, US intelligence over leaked sex claims

Five Minutes With: Natalie Portman

Five Minutes With: Nicole Kidman

Obama’s farewell: a climate of change, but little hope

Streep v Trump: Movie heavyweight takes on the political overweight

Five Minutes With: Viggo Mortensen

2017 Golden Globes Live

‘Lovely to see you, Ma’am’ as Queen and royal family go to church

Annette Bening: 20th Century Woman

Rumours swirl after Queen, Philip cancel travel at last minute

Cash Actually – the incredible inflation in your favourite movie home’s price

‘They would not, could not, have known what was about to happen’

Russian ambassador shot dead in Turkish art gallery

Five Minutes With: Taraji P. Henson

Elton John, 69, won’t let the sun go down on his career

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New media professionals enter the industry with an innate passion for keeping people informed – although most probably don’t realize that keeping people informed is now a 24-hour-a-day, 7-day-a-week commitment.

Once limited by time zones and printing press schedules, reporting has profoundly changed with the onset of digital communication. Most outlets have switched to 24-hour cycles to meet the growing need to deliver the most immediate and compelling news at every hour of every day.

Many of us have woken to breaking news that surfaced while we were capturing some much-needed sleep. The thing is, news never sleeps. Skeleton crews of journalists, editors, copy editors, illustrators, graphic designers, photographers and cameramen all remain on duty after normal business hours at every operating outlet – whether it’s a television station, online outlet, wire bureau or radio station – poised to cover breaking news, even if that breaks at 3:45 a.m.

As public relations professionals, our job, too, is deeply entrenched in the news – in fact, we are often the ones making it. With the 24/7 cycle comes various pros and cons that we, too, must take into consideration as we counsel our clients through breaking moments or even the run-of-the-mill daily dissemination.