News 24/7

Melissa McCarthy defends Meghan Markle: She is ‘incredibly threatening to some people’

Melissa McCarthy doesn't understand the vitriol directed towards Meghan Markle....

News 24/7 Topics

Extreme Underground Heat and Fluid Pressure Found At New Zealand’s Alpine Fault

Government ‘Furious’ At US Leaks Of Forensic Photographs From Manchester Attack

Pray for Manchester – The Aftermath

Sir Roger Moore Dies

Everything We Know About The Manchester Attack So Far

Five Minutes With: Jake Gyllenhaal And Tilda Swinton

Several Dead After ‘Explosion’ At Ariana Grande Concert In Manchester

Five Minutes With: Kristin Stewart

Melting Permafrost Threatens ‘Doomsday Vault’

Pippa Middleton is Radiant in Stunning Wedding Dress

What Is Impeachment And How Does It Work?

Japanese Princess Mako To Lose Royal Status By Marrying Commoner

Five Minutes With: Taylor Schilling

Australian Tax Office Hit with Fraud Conspiracy

16 Year Old Kidnap Victim Returned to Sydney

Rolf Harris To Be Released From Prison For Court Appearances

Trump asked Comey to end investigation of Michael Flynn: source

Glass Castle Built In Preparation Of Pippa Middleton’s Wedding

Hillary Clinton Launches New Political Group ‘Onward Together’

Five Minutes With: Michelle Pfeiffer

Five Minutes With: Diane Lane

North Korea Files Missile, Says Aiming for Nuclear Test

Macron Wins French Presidency

Happy Birthday Adele

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New media professionals enter the industry with an innate passion for keeping people informed – although most probably don’t realize that keeping people informed is now a 24-hour-a-day, 7-day-a-week commitment.

Once limited by time zones and printing press schedules, reporting has profoundly changed with the onset of digital communication. Most outlets have switched to 24-hour cycles to meet the growing need to deliver the most immediate and compelling news at every hour of every day.

Many of us have woken to breaking news that surfaced while we were capturing some much-needed sleep. The thing is, news never sleeps. Skeleton crews of journalists, editors, copy editors, illustrators, graphic designers, photographers and cameramen all remain on duty after normal business hours at every operating outlet – whether it’s a television station, online outlet, wire bureau or radio station – poised to cover breaking news, even if that breaks at 3:45 a.m.

As public relations professionals, our job, too, is deeply entrenched in the news – in fact, we are often the ones making it. With the 24/7 cycle comes various pros and cons that we, too, must take into consideration as we counsel our clients through breaking moments or even the run-of-the-mill daily dissemination.