News 24/7

Prince William makes surprise visit to troops in Poland

Prince William made an unannounced trip to Poland on Wednesday to thank British and Polish troops involved in providing support to Ukraine, before meeting refugees who have fled the conflict with Russia to hear of their experiences....

News 24/7 Topics

The Full House re-boot is officially happening

Mark Ruffalo on the causes close to his heart

Julia Louis-Dreyfus on Selina Meyer, Hillary Clinton and her biggest fan

Meryl Streep to fund a screenwriting workshop for women over 40

Kanye West named Time Magazine’s most influential person for 2015

Patti Smith to release a new memoir this year

Gwyneth Paltrow attempts to live on $38 for a week

Game of Thrones stars on what to expect in season 5

Clever university student creates ice cream flavours for PMS

These hilarious cartoons are the perfect antidote to sexism online

Will we be seeing the Dowager Countess of Grantham as a young woman in new series?

Joni Mitchell hospitalised

Jon Hamm: “I’ve been incredibly fortunate”

Stephen Fry ‘hounded’ off social media

Angelina Jolie tells kids “different is good”

Downton Abbey’s next season will be it’s last

People asked to match Asian people with their country of origin

Cate Blanchett

Angelina Jolie Pitt writes about her decision to remove her ovaries

Amal Clooney to be recruited for Australian refugee case

Watching Kerry Washington’s rousing GLAAD speech on gay rights and diversity

A whole bunch of Oprah’s personal belongings are being auctioned

Guy trolls his local bookstore with hilarious fake self-help books

Sacked X-Factor judges flee New Zealand with their tails between their legs as stars rally around bullied contestant

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New media professionals enter the industry with an innate passion for keeping people informed – although most probably don’t realize that keeping people informed is now a 24-hour-a-day, 7-day-a-week commitment.

Once limited by time zones and printing press schedules, reporting has profoundly changed with the onset of digital communication. Most outlets have switched to 24-hour cycles to meet the growing need to deliver the most immediate and compelling news at every hour of every day.

Many of us have woken to breaking news that surfaced while we were capturing some much-needed sleep. The thing is, news never sleeps. Skeleton crews of journalists, editors, copy editors, illustrators, graphic designers, photographers and cameramen all remain on duty after normal business hours at every operating outlet – whether it’s a television station, online outlet, wire bureau or radio station – poised to cover breaking news, even if that breaks at 3:45 a.m.

As public relations professionals, our job, too, is deeply entrenched in the news – in fact, we are often the ones making it. With the 24/7 cycle comes various pros and cons that we, too, must take into consideration as we counsel our clients through breaking moments or even the run-of-the-mill daily dissemination.