News 24/7

Harvey Weinstein’s 2020 rape conviction overturned

Harvey Weinstein's 2020 rape conviction has been overturned....

News 24/7 Topics

Five Minutes With: Diane Lane

North Korea Files Missile, Says Aiming for Nuclear Test

Macron Wins French Presidency

Happy Birthday Adele

Prince Philip Retires

Happy Birthday Princess Charlotte

Worried about ET? Phone Homeland

Zip. Zero. Nada. Zilch. That’s how many promises Trump has delivered

Into the Water: critics go off the deep end over Paula Hawkins’ new book

Five Minutes With: Kate Walsh

US commander not confident North Korea will refrain from nuclear assault

Five Minutes With: Amy Schumer and Goldie Hawn

Ivanka Trump jeered over defence of her father in Berlin

A history of failure, from the Donald Trump board game to Colgate lasagna

Paris terror attack two days from cliffhanger presidential election

Australia’s new citizenship crackdown

British PM breaks promise to country, calls for early election

Five Minutes With: Ann Margret and Raquel Welch

Five Minutes With: Richard Gere

Turkey’s flawed vote makes president Erdoğan a dictator

Trump backtracks on Nato as tensions rise between US, Russia

Flyer beware: buying a ticket doesn’t mean you’re cleared for take-off

44 killed in Egypt’s Palm Sunday Bombings

Tourists to US may get asked to hand in passwords or be denied entry

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New media professionals enter the industry with an innate passion for keeping people informed – although most probably don’t realize that keeping people informed is now a 24-hour-a-day, 7-day-a-week commitment.

Once limited by time zones and printing press schedules, reporting has profoundly changed with the onset of digital communication. Most outlets have switched to 24-hour cycles to meet the growing need to deliver the most immediate and compelling news at every hour of every day.

Many of us have woken to breaking news that surfaced while we were capturing some much-needed sleep. The thing is, news never sleeps. Skeleton crews of journalists, editors, copy editors, illustrators, graphic designers, photographers and cameramen all remain on duty after normal business hours at every operating outlet – whether it’s a television station, online outlet, wire bureau or radio station – poised to cover breaking news, even if that breaks at 3:45 a.m.

As public relations professionals, our job, too, is deeply entrenched in the news – in fact, we are often the ones making it. With the 24/7 cycle comes various pros and cons that we, too, must take into consideration as we counsel our clients through breaking moments or even the run-of-the-mill daily dissemination.