News 24/7

Bruce Willis’ Wife Emma Heming Offers Heartbreaking Update on His Deteriorating Health

Emma Heming, the wife of Hollywood icon Bruce Willis, has provided a candid and emotional update on her husband's worsening health condition....

News 24/7 Topics

Thousands die on voyage to freedom

Emma was a wizard – now she’s an underground ‘book fairy’

Alzheimer’s: new drug offers hope for treatment

Iraqi forces enter Mosul, battle to conquer Isis’ last stronghold begins

For first time, Adele opens up about her battle with post-natal depression

Airpocalypse now: Indian capital smothered in toxic smog

Five Minutes With: Lily Collins

Has Hillary Clinton lost the election? Yes. No. Maybe

‘Unexpected monarch in the bagging area’

Five Minutes With: Mel Gibson

Mamma Mia, here they go again: Abba getting back together after 35 years

Australian, NZ families grieving after Dreamworld holidays turn to tragedy

Jackson reunites his Lord of the Rings buddies for new movie

Refugees face bleak future as France trashes infamous ‘Jungle’ camp

Trump agrees to accept US election result – ‘if I win’

Willie Wonka remake: Hollywood goes back to the chocolate factory

In the glass tonight: Phil Collins and the plague of middle-aged drinking

Australia intentionally tortures refugees on Nauru’s ‘Island of Despair’: Amnesty

Five Minutes With: Sarah Jessica Parker

No sex, please: the secret, solo life of Coronation Street’s Hilda Ogden

Nigeria’s Boko Haram frees 21 kidnapped Chibok girls

Stephanie Scott’s killer sentenced

Robbie Williams wants fans to let him entertain them again

Kate joins royal brothers in rare speech spotlighting mental health

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New media professionals enter the industry with an innate passion for keeping people informed – although most probably don’t realize that keeping people informed is now a 24-hour-a-day, 7-day-a-week commitment.

Once limited by time zones and printing press schedules, reporting has profoundly changed with the onset of digital communication. Most outlets have switched to 24-hour cycles to meet the growing need to deliver the most immediate and compelling news at every hour of every day.

Many of us have woken to breaking news that surfaced while we were capturing some much-needed sleep. The thing is, news never sleeps. Skeleton crews of journalists, editors, copy editors, illustrators, graphic designers, photographers and cameramen all remain on duty after normal business hours at every operating outlet – whether it’s a television station, online outlet, wire bureau or radio station – poised to cover breaking news, even if that breaks at 3:45 a.m.

As public relations professionals, our job, too, is deeply entrenched in the news – in fact, we are often the ones making it. With the 24/7 cycle comes various pros and cons that we, too, must take into consideration as we counsel our clients through breaking moments or even the run-of-the-mill daily dissemination.