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Everything we know about ‘The Princess Diaries 3’

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News 24/7 Topics

Singer Natalie Imbruglia ‘blessed with miracle’ baby after help from sperm donor and IVF

Congratulations pour in for Boris Johnson

Prince Harry and Jane Goodall embrace with sweet ‘chimp greeting’

Tom Hanks is simply fantastic as Mister Rogers in new movie trailer

French submarine found 50 years after mysteriously disappearing

Leonardo DiCaprio: Russians urge star to #SaveBaikal

Silver Ferns react to incredible Netball World Cup win

Proud mum Kate Middleton shares new photos of Prince George on his sixth birthday

Selma Blair fights on despite latest MS setback

Its claws out for Jennifer Hudson and Taylor Swift in new Cats movie trailer

Ava Phillippe shares touching tribute to mum Reese Witherspoon: ‘She inspires me’

Why Elon Musk wants to hook your brain up to a computer

Emmy Awards 2019: Sophie Turner’s inspiring reaction to nomination

FaceApp challenge: Celebrities reveal what they will look like as seniors

Devastating South Asia flooding displaces millions, over 100 dead

Pink defends herself after sharing picture of her children at Holocaust Memorial

World hunger on the rise: More than 820 million at risk, UN says

Lashana Lynch: The black woman who will be the next 007

A sit-down with the cast of ‘Once Upon a Time In Hollywood’

Beyoncé meets Meghan Markle on Lion King red carpet in London

Incredible video shows injured manta ray seeking help from divers in Australia

Meghan Markle, Pippa and Kate Middleton all smiles at the Wimbledon Women’s Final

Oprah Winfrey opens her private road during Maui fire to help evacuations

Selma Blair shares touching video about motherhood and life with MS

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New media professionals enter the industry with an innate passion for keeping people informed – although most probably don’t realize that keeping people informed is now a 24-hour-a-day, 7-day-a-week commitment.

Once limited by time zones and printing press schedules, reporting has profoundly changed with the onset of digital communication. Most outlets have switched to 24-hour cycles to meet the growing need to deliver the most immediate and compelling news at every hour of every day.

Many of us have woken to breaking news that surfaced while we were capturing some much-needed sleep. The thing is, news never sleeps. Skeleton crews of journalists, editors, copy editors, illustrators, graphic designers, photographers and cameramen all remain on duty after normal business hours at every operating outlet – whether it’s a television station, online outlet, wire bureau or radio station – poised to cover breaking news, even if that breaks at 3:45 a.m.

As public relations professionals, our job, too, is deeply entrenched in the news – in fact, we are often the ones making it. With the 24/7 cycle comes various pros and cons that we, too, must take into consideration as we counsel our clients through breaking moments or even the run-of-the-mill daily dissemination.