News 24/7

Ghislaine Maxwell sentenced to 20 years in prison

Crown Princess Mary pulls son from school after the academy is rocked with abuse scandal

Russian missiles hit Ukrainian shopping mall with over 1,000 civilians inside

U.S Supreme Court overturns the landmark 1973 Roe v. Wade ruling

First official joint portrait of the Duke and Duchess of Cambridge released

Russia’s Ukraine invasion won’t be over soon – and Putin is counting on the West’s short attention span

Does Beyonce’s new song channel the ‘Great Resignation’?

Bill Cosby sexually assaulted teen at the Playboy Mansion, civil jury finds

Duchess of Cornwall reveals she is an obsessive Wordle player

Like Diana, Prince William vows to take his children to work with homeless

U.S to start vaccinating children as young as 6 months against COVID-19

‘Lightyear’ star Chris Evans calls out critics of on-screen representation

Amber Heard says she doesn’t blame jury for siding with Johnny Depp

Duke and Duchess of Cambridge ‘moving to Windsor home to be close to Queen’

Actor Matthew McConaughey makes emotional plea for gun laws at White House

Harry and Meghan share photo of baby Lilibet on her birthday

How the Queen ‘quietly paid tribute to Prince Philip’ at Jubilee finale

Queen Elizabeth ‘humbled’ by cheering Jubilee crowds

Diana Ross wows Jubilee Platinum Party crowd alongside Queen and Alicia Keys

The Queen’s great-grandchildren delight at her having tea with Paddington Bear

Pippa Middleton is pregnant with baby number three

Amber Heard plans to appeal ruling that she defamed Johnny Depp

Prince Harry and Meghan make their first official engagement at the Queen’s Jubilee service

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New media professionals enter the industry with an innate passion for keeping people informed – although most probably don’t realize that keeping people informed is now a 24-hour-a-day, 7-day-a-week commitment.

Once limited by time zones and printing press schedules, reporting has profoundly changed with the onset of digital communication. Most outlets have switched to 24-hour cycles to meet the growing need to deliver the most immediate and compelling news at every hour of every day.

Many of us have woken to breaking news that surfaced while we were capturing some much-needed sleep. The thing is, news never sleeps. Skeleton crews of journalists, editors, copy editors, illustrators, graphic designers, photographers and cameramen all remain on duty after normal business hours at every operating outlet – whether it’s a television station, online outlet, wire bureau or radio station – poised to cover breaking news, even if that breaks at 3:45 a.m.

As public relations professionals, our job, too, is deeply entrenched in the news – in fact, we are often the ones making it. With the 24/7 cycle comes various pros and cons that we, too, must take into consideration as we counsel our clients through breaking moments or even the run-of-the-mill daily dissemination.