News 24/7

Everything we know about ‘The Princess Diaries 3’

The Princess Diaries 3 is on the way!...

News 24/7 Topics

Remembering the People’s Princess

Adele Confirms This May Be Her Last Tour Ever

Cardinal Pell Takes Leave to Defend Charges

Uganda Refugee Intake Highest in the World

Cardinal George Pell Set To Be Charged Over Child Sex Allegations

No Survivors After Light Plane Crashes in South Australia

Marriage Equality Gaining Momentum

Cyber Attack Sweeps Globe, Researchers See ‘WannaCry’ Link

Supreme Court breathes new life into Trump’s travel ban

Five Minutes With: Mark Wahlberg

New Zealand Claims America’s Cup

Istanbul Police Enforce Ban on Gay, Transgender Pride March

Brexit – One Year On

Obama Breaks Silence on Repeal of Healthcare

Russians Targeted 21 Election Systems, U.S Official Says

Prince Philip in Hospital

It’s So Hot in Phoenix, Planes Are Physically Unable To Fly

Rosie Batty’s Touching Birthday Tribute to Son Luke

The Duke And Duchess Give Us Wedding Déjà Vu At Royal Ascot

Belgian Troops Shoot ‘Terrorist’ Bomber in Brussels Station

London Van Attack – Suspect Named

U.S. Student In Coma Dies Days After Release From North Korea

U.S. Warplane Downs Syrian Army Jet In Raqqa Province

Prince George And Princess Charlotte Steal The Show At Trooping The Colour

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New media professionals enter the industry with an innate passion for keeping people informed – although most probably don’t realize that keeping people informed is now a 24-hour-a-day, 7-day-a-week commitment.

Once limited by time zones and printing press schedules, reporting has profoundly changed with the onset of digital communication. Most outlets have switched to 24-hour cycles to meet the growing need to deliver the most immediate and compelling news at every hour of every day.

Many of us have woken to breaking news that surfaced while we were capturing some much-needed sleep. The thing is, news never sleeps. Skeleton crews of journalists, editors, copy editors, illustrators, graphic designers, photographers and cameramen all remain on duty after normal business hours at every operating outlet – whether it’s a television station, online outlet, wire bureau or radio station – poised to cover breaking news, even if that breaks at 3:45 a.m.

As public relations professionals, our job, too, is deeply entrenched in the news – in fact, we are often the ones making it. With the 24/7 cycle comes various pros and cons that we, too, must take into consideration as we counsel our clients through breaking moments or even the run-of-the-mill daily dissemination.