News 24/7

Barcelona’s Sagrada Familia will finally be completed in 2026

More than 140 years after construction began, Antoni Gaudí’s famous basilica has a new completion date of 2026....

News 24/7 Topics

U.S prepared to use force on North Korea ‘if we must’

Scientists ‘Know Precisely Where MH370 Is’ After Remodelling The Ocean

U.S And South Korea Stage Show Of Force After North Korea ICBM Test

Medicare Card Numbers ‘Being Sold On Dark Web’

North Korea Fires Ballistic Missile Ahead Of G20 Summit

Julia Gillard Opens up About Mental Health

AirAsia Flight Makes Emergency Landing After Seeing ‘Sparks From Engine’

Republicans Turn On Donald Trump After ‘Inappropriate’ Twitter Tirade

Remembering the People’s Princess

Adele Confirms This May Be Her Last Tour Ever

Cardinal Pell Takes Leave to Defend Charges

Uganda Refugee Intake Highest in the World

Cardinal George Pell Set To Be Charged Over Child Sex Allegations

No Survivors After Light Plane Crashes in South Australia

Marriage Equality Gaining Momentum

Cyber Attack Sweeps Globe, Researchers See ‘WannaCry’ Link

Supreme Court breathes new life into Trump’s travel ban

Five Minutes With: Mark Wahlberg

New Zealand Claims America’s Cup

Istanbul Police Enforce Ban on Gay, Transgender Pride March

Brexit – One Year On

Obama Breaks Silence on Repeal of Healthcare

Russians Targeted 21 Election Systems, U.S Official Says

Prince Philip in Hospital

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New media professionals enter the industry with an innate passion for keeping people informed – although most probably don’t realize that keeping people informed is now a 24-hour-a-day, 7-day-a-week commitment.

Once limited by time zones and printing press schedules, reporting has profoundly changed with the onset of digital communication. Most outlets have switched to 24-hour cycles to meet the growing need to deliver the most immediate and compelling news at every hour of every day.

Many of us have woken to breaking news that surfaced while we were capturing some much-needed sleep. The thing is, news never sleeps. Skeleton crews of journalists, editors, copy editors, illustrators, graphic designers, photographers and cameramen all remain on duty after normal business hours at every operating outlet – whether it’s a television station, online outlet, wire bureau or radio station – poised to cover breaking news, even if that breaks at 3:45 a.m.

As public relations professionals, our job, too, is deeply entrenched in the news – in fact, we are often the ones making it. With the 24/7 cycle comes various pros and cons that we, too, must take into consideration as we counsel our clients through breaking moments or even the run-of-the-mill daily dissemination.