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News 24/7 Topics

Trump To Ban Transgender Military Personnel

Five Minutes With: Brie Larson

Cardinal Pell Arrives at Court

Trump Speech To Boy Scouts Raises Ire Of Parents And Former Scouts

Cardinal George Pell To Fight Charges In Court Tomorrow

Bizarre Street Signs “Warn” Minneapolis Residents After Justine Damond’s Death

Donald Trump’s Son-in-law Admits To Four Meetings With Russia, Denies Collusion

Prince William And Prince Harry Recall Their Last Words To Princess Diana

Israel Says Jerusalem Mosque Metal Detectors to Stay

In Pictures: The Royals Continue Their Tour Of Germany

Prince Harry Greets Children As He Presents New Colour To RAF Regimen

OJ Simpson Granted October Release from Nevada Prison

Senator McCain Diagnosed With Aggressive Brain Cancer

Princess Charlotte Steals The Spotlight On Royal Tour in Germany

Family Says Shooting was a Mistake

Repealing Obamacare alone would leave 32 million more uninsured: CBO

Five Minutes With: Naomi Watts

All-girl Afghan Robotics Team Cleared to Compete in United States

Family Mourns Australian Woman Killed By Minneapolis Police

Trump, Putin held a second undisclosed meeting at G20 Summit

Australian Firefighters Called To Help Fight Canada Wildfire Emergency

George And Charlotte Steal The Show In Poland

Grandparents from Travel Ban States Now Welcome in US

Jodie Whittaker Named The First Female “Doctor Who”

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New media professionals enter the industry with an innate passion for keeping people informed – although most probably don’t realize that keeping people informed is now a 24-hour-a-day, 7-day-a-week commitment.

Once limited by time zones and printing press schedules, reporting has profoundly changed with the onset of digital communication. Most outlets have switched to 24-hour cycles to meet the growing need to deliver the most immediate and compelling news at every hour of every day.

Many of us have woken to breaking news that surfaced while we were capturing some much-needed sleep. The thing is, news never sleeps. Skeleton crews of journalists, editors, copy editors, illustrators, graphic designers, photographers and cameramen all remain on duty after normal business hours at every operating outlet – whether it’s a television station, online outlet, wire bureau or radio station – poised to cover breaking news, even if that breaks at 3:45 a.m.

As public relations professionals, our job, too, is deeply entrenched in the news – in fact, we are often the ones making it. With the 24/7 cycle comes various pros and cons that we, too, must take into consideration as we counsel our clients through breaking moments or even the run-of-the-mill daily dissemination.