News 24/7

Barcelona’s Sagrada Familia will finally be completed in 2026

More than 140 years after construction began, Antoni Gaudí’s famous basilica has a new completion date of 2026....

News 24/7 Topics

Putin Says US Must Cut 755 Diplomatic Staff, More Measures Possible

US Flies Bombers over Korean Peninsula after North Korea Missile Test

Scientists Journey to The World’s ‘Lost’ 8th Continent

Grenfell Tower Could Be the Result of Corporate Manslaughter, London Police Say

McCain Blasts Congress, Tells Senators to Stand up to Trump

Update Your Royal Resume: Prince William and Duchess Kate Are Hiring

Fires Cause Mass Evacuations on French Riviera

Trump To Ban Transgender Military Personnel

Five Minutes With: Brie Larson

Cardinal Pell Arrives at Court

Trump Speech To Boy Scouts Raises Ire Of Parents And Former Scouts

Cardinal George Pell To Fight Charges In Court Tomorrow

Bizarre Street Signs “Warn” Minneapolis Residents After Justine Damond’s Death

Donald Trump’s Son-in-law Admits To Four Meetings With Russia, Denies Collusion

Prince William And Prince Harry Recall Their Last Words To Princess Diana

Israel Says Jerusalem Mosque Metal Detectors to Stay

In Pictures: The Royals Continue Their Tour Of Germany

Prince Harry Greets Children As He Presents New Colour To RAF Regimen

OJ Simpson Granted October Release from Nevada Prison

Senator McCain Diagnosed With Aggressive Brain Cancer

Princess Charlotte Steals The Spotlight On Royal Tour in Germany

Family Says Shooting was a Mistake

Repealing Obamacare alone would leave 32 million more uninsured: CBO

Five Minutes With: Naomi Watts

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New media professionals enter the industry with an innate passion for keeping people informed – although most probably don’t realize that keeping people informed is now a 24-hour-a-day, 7-day-a-week commitment.

Once limited by time zones and printing press schedules, reporting has profoundly changed with the onset of digital communication. Most outlets have switched to 24-hour cycles to meet the growing need to deliver the most immediate and compelling news at every hour of every day.

Many of us have woken to breaking news that surfaced while we were capturing some much-needed sleep. The thing is, news never sleeps. Skeleton crews of journalists, editors, copy editors, illustrators, graphic designers, photographers and cameramen all remain on duty after normal business hours at every operating outlet – whether it’s a television station, online outlet, wire bureau or radio station – poised to cover breaking news, even if that breaks at 3:45 a.m.

As public relations professionals, our job, too, is deeply entrenched in the news – in fact, we are often the ones making it. With the 24/7 cycle comes various pros and cons that we, too, must take into consideration as we counsel our clients through breaking moments or even the run-of-the-mill daily dissemination.