News 24/7

Bondi Junction attack victims: What we know

Three victims have been identified so far....

News 24/7 Topics

Cate Blanchett

Angelina Jolie Pitt writes about her decision to remove her ovaries

Amal Clooney to be recruited for Australian refugee case

Watching Kerry Washington’s rousing GLAAD speech on gay rights and diversity

A whole bunch of Oprah’s personal belongings are being auctioned

Guy trolls his local bookstore with hilarious fake self-help books

Woman still searching for her baby’s father months after posting an online advert to find him

Exclusive interview: Lily James on playing Cinderella

Harrison Ford critically injured in plane crash

Guy Sebastian to be Australia’s Eurovision contestant 2015

 Dame Maggie Smith to leave Downton Abbey after the next season?

Exclusive: Visiting Downton Abbey

Patricia Arquette’s Oscars acceptance speech calls for equal pay

Celebrities on Valentine’s Day

Australia to compete in Eurovision song contest

Kids reenact secenes from 2015 Oscar nominated films

Interview: Dakota Johnson from ‘Fifty Shades of Grey’

Julianne Moore: Best red carpet moments

Tina Fey & Amy Poehler host their final Golden Globes

What We Ate at the Golden Globes

Miss Golden Globes

Blake Lively and hubby Ryan Reynolds welcome their first child

What the stars are doing for Christmas

Jessica Biel & Justin Timberlake expecting first child

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New media professionals enter the industry with an innate passion for keeping people informed – although most probably don’t realize that keeping people informed is now a 24-hour-a-day, 7-day-a-week commitment.

Once limited by time zones and printing press schedules, reporting has profoundly changed with the onset of digital communication. Most outlets have switched to 24-hour cycles to meet the growing need to deliver the most immediate and compelling news at every hour of every day.

Many of us have woken to breaking news that surfaced while we were capturing some much-needed sleep. The thing is, news never sleeps. Skeleton crews of journalists, editors, copy editors, illustrators, graphic designers, photographers and cameramen all remain on duty after normal business hours at every operating outlet – whether it’s a television station, online outlet, wire bureau or radio station – poised to cover breaking news, even if that breaks at 3:45 a.m.

As public relations professionals, our job, too, is deeply entrenched in the news – in fact, we are often the ones making it. With the 24/7 cycle comes various pros and cons that we, too, must take into consideration as we counsel our clients through breaking moments or even the run-of-the-mill daily dissemination.