News 24/7

Snoop Dogg Runs 200m Race at Olympic Trials

Turns out Snoop Dogg is not just fast on the microphone - he is no slouch on the track either....

News 24/7 Topics

Celebrity selfies and photobombs: our favourites

Pint-sized Oscar style: kids dress up as stars

Highlights: Oscar Awards gallery

Philip Seymour Hoffman: 1967-2014

Exclusive Interview: Robert De Niro – Meeting the Godfather

Laura Linney becomes a mother at 49

Johnny Depp engaged to The Rum Diary co-star Amber Heard

Drew Barrymore’s new role, editor-at-large

Behind-the-scenes: The making of the Golden Globes

Top 4 bizarre stories to kick off 2014

Jon Bon Jovi walks Aussie fan down the aisle

Scarlett Johannson engaged to Romain Dauriac

Penelope Cruz and Javier Bardem welcome baby girl

Chaos and crashes: Aussies involved in Tour de France farce

50 Shades of Grey movie confirmed

Broadway dim lights in honour of James Gandolfini

Helena Bonham Carter shocks fans with Elizabeth Taylor transformation

The Great Gatsby Premieres in Sydney

Gallery: Metropolitan Museum of Art Costume Institute Benefit

Betty White voted America’s most appealing celebrity

Halle Berry & Olivier Martinez expecting child

Tina Fey’s new charity flavoured ice cream

Dame Judi Dench wows critics from the stage

Keira Knightley to star as Coco Chanel

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New media professionals enter the industry with an innate passion for keeping people informed – although most probably don’t realize that keeping people informed is now a 24-hour-a-day, 7-day-a-week commitment.

Once limited by time zones and printing press schedules, reporting has profoundly changed with the onset of digital communication. Most outlets have switched to 24-hour cycles to meet the growing need to deliver the most immediate and compelling news at every hour of every day.

Many of us have woken to breaking news that surfaced while we were capturing some much-needed sleep. The thing is, news never sleeps. Skeleton crews of journalists, editors, copy editors, illustrators, graphic designers, photographers and cameramen all remain on duty after normal business hours at every operating outlet – whether it’s a television station, online outlet, wire bureau or radio station – poised to cover breaking news, even if that breaks at 3:45 a.m.

As public relations professionals, our job, too, is deeply entrenched in the news – in fact, we are often the ones making it. With the 24/7 cycle comes various pros and cons that we, too, must take into consideration as we counsel our clients through breaking moments or even the run-of-the-mill daily dissemination.